GetResponse is a powerful email marketing service that has intelligent automation features. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.
GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.
Before you continue, you may want to watch this video by EmailToolTester on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
GetResponse Key Features Request GetResponse
GetResponse offers everything you need in an email marketing platform. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s take a look at their most essential features.
It is easy to design your first email with GetResponse.
GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.
The templates are grouped into categories. It is easy to search for a template by choosing the category that interests you. You can choose a template that is suited to your goals, such as promoting, teaching, or selling. GetResponse templates are available in many modern and customizable styles.
After you have selected a template, you can open it in the email editor. The drag-and-drop email editor is easy to use and packed with features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.
If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.
Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.
When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.
Automators are the foundation of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.
Autoresponders can be set up to send action- or time-based messages. For time-based messages, you send out emails based on time intervals of your choosing. You can simply set a schedule, and the platform will do everything for you.
You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can tick the days of the week when you want the email to be sent out. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.
Action-based messages, on the other hand, are triggered when users perform actions such as clicks, opens, subscriptions, changes to contact preferences, or user data.
After you have established a schedule, create the email and then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. This feature is only available to Plus plans and higher.
This is what makes GetResponse different from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.
Pre-built automation templates are available, but you can easily create your own workflow. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.
Overall, the marketing automation features are excellent for automatically generating more sales and revenue. All you have to do is set up it, and GetResponse will do the rest for you.
Landing Page Builder
Landing pages are the most effective parts of any online advertising campaign. A clean, well-designed landing page converts more visitors into subscribers or customers.
With GetResponse, it’s easy to create landing pages using their drag and drop builder. The landing page builder is free for all users and offers almost 200 templates.
Start by choosing from one of the templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. GetResponse allows you to create as many variants of your landing page as you like.
Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. Then you can track the performance of your landing pages by setting up analytics and web event tracking.
GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.
Setting up a webinar on GetResponse is easy. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Next, choose which contact list you want to add your registrants. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will then create a webinar link for your webinar.
You can also use GetResponse’s other cool features during the webinar. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. The webinar can also include a call-to-action. The event is hosted in the GetResponse app.
You can also record the webinar and share the link for those who missed the webinar.
The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. You can build a high-converting funnel to turn visitors into customers in no time at all.
First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.
Select a lead magnet from the templates GetResponse offers, or you can make your own. After you have chosen your lead magnet, build your funnel.
The page will take you to all the necessary steps to complete your funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. You’ll be able to create signup forms, landing pages, and emails quickly.
You can create only one funnel with the basic plan’s funnel builder. If you want to create more funnels, you’ll have to upgrade to the higher plans.
GetResponse has a new feature: a website builder. This allows you to easily create an essential website and connect it to your own domain.
It’s not as flexible as a dedicated website builder. Still, it’s a great tool if you just want a simple website as quickly as possible. The AI builder makes the process easy. Choose from the templates available based on your business type. Then customize it with the drag and drop builder.
GetResponse has many integrations you can access from the integrations page. You can connect GetResponse to popular eCommerce platforms and content management systems like Shopify, WordPress, WooCommerce, and some CRM systems like Capsule and Highrise.
You can connect with payment gateways, social media apps, landing pages, popup builders, and conversion tools.
Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.
GetResponse Pricing & Plans
GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.
To unlock more features, opt for their paid plans. All plans include a 30-day free trial. The plans offered are Basic, Plus, Professional, and Max.
The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. You can create unlimited lead funnels, but just one sales funnel.
The Plus plan starts from $40.18 per month. Access to all automation features is available. You can also create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels and webinar funnels. Lastly, you can include up to three users in a single account. Request GetResponse
The Professional Plan is available for established businesses and costs $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. A single account can contain up to five users. Request GetResponse
Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. They access all features, dedicated customer support and include up to 10 users on a single account.
Pros and Cons
- Has a free version and a basic plan that’s cheaper than its competitors
- Lots of templates to choose from
- Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing page builder look outdated
- Website builder needs more improvement
- The interface for creating forms is a bit limiting and clunky
- Max plan subscribers only get dedicated customer support
GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.
FAQS Request GetResponse
Can I use GetResponse for free?
Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. All paid plans come with a 30-day trial.
Is GetResponse CRM?
GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.
Is GetResponse suitable for beginners?
As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.