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GetResponse is a powerful email marketing service that has intelligent automation features. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.

GetResponse has massively grown in recent years and offers an all-around online marketing solution. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.

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Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.

GetResponse Key Features Remove GetResponse Mobile Version

GetResponse offers everything you need in an email marketing platform. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s take a look at their most essential features.

Email Marketing

Designing your first email in GetResponse is quick and intuitive.

GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.

The templates are grouped into categories. It is easy to search for a template by choosing the category that interests you. You can choose a template that is suited to your goals, such as promoting, teaching, or selling. GetResponse templates are available in many modern and customizable styles.

Once you’ve picked a template, open it in the email builder. Easy to use, the drag-and-drop editor for email is packed full of features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.

If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.

You can add products to your email using your online store’s eCommerce tab. This is provided that you have set up your store on GetResponse and linked your e-commerce platform.

When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.

Autoresponders

Automators are the foundation of automation. These e-newsletters are sent to subscribers according to a schedule you have set.

Autoresponders can be set up to send action- or time-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.

You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can tick the days of the week when you want the email to be sent out. They also have a ‘time travel’ toggle that allows the email to be sent at the recipient’s local time.

On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.

Once you’ve determined a schedule, design the email, then publish it. To maximize this feature even further, use it with GetResponse’s marketing automation feature, which automates your sales and engagement by setting up multiple autoresponders.

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Marketing Automation Tools

GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This is a flowchart that GetResponse uses to guide users on what to do when they perform a particular action. This feature is only available to Plus plans and higher.

This feature is one of the things that make GetResponse stand out from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.

You can use pre-built automation templates, or create your own. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.

Overall, the marketing automation features are excellent for automatically generating more sales and revenue. All you have to do is set up it, and GetResponse will do the rest for you.

Landing Page Builder

Landing pages are the most effective parts of any online advertising campaign. A well-designed landing page can convert more visitors to subscribers or customers.

It’s simple to create landing pages with GetResponse using their drag-and-drop builder. All users can use the landing page builder for free and offer almost 200 templates.

You can start by selecting from the available templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. To help you decide which variant is more successful in converting visitors, you can create A/B variations of your landing pages. GetResponse allows you to create as many variants of your landing page as you like.

Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.

Webinars

GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.

It is simple to set up a webinar with GetResponse. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Then assign which contact list to add your registrants to. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will create a webinar link to your webinar.

During the webinar, you can use other cool features of GetResponse. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. The webinar can also include a call-to-action. The event is hosted in the GetResponse app.

You can also record the webinar, and share it with those who were unable to attend.

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Funnel Builder

With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.

First, determine the goal of your funnel: to build your email list, sell a product, or promote a webinar.

Select a lead magnet from the templates GetResponse offers, or you can make your own. After you have chosen your lead magnet, build your funnel.

You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. It will allow you to quickly create landing pages, signup forms and emails.

You can create only one funnel with the basic plan’s funnel builder. If you want to create more funnels, you’ll have to upgrade to the higher plans.

Website Builder

GetResponse’s latest feature is a website builder. This makes it easy to create a website and link it to your domain.

Although it is flexible, it’s not as flexible than a dedicated website builder. Still, it’s a great tool if you just want a simple website as quickly as possible. The AI builder makes the process easy. Choose from the templates available based on your business type. You can then customize it using the drag-and-drop builder.

Integrations

GetResponse offers tons of integrations that you can easily access on the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.

Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.

Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.

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GetResponse Pricing & Plans

You can use GetResponse with a lifetime free account which supports up to 500 contacts and offers access to basic features such as email marketing, website builder, and landing page builder.

To unlock more features, opt for their paid plans. All plans include a 30-day free trial. There are four plans available: Basic, Plus and Professional.

The Basic Plan is $12.30 per month. All the essential features are available, as well as some automation tools. You can create unlimited lead funnels, but just one sales funnel.

The Plus plan starts from $40.18 per month. You get access to everything under the automation feature and can create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels or webinar funnels. You can also add up to three users to a single account. Remove GetResponse Mobile Version

The Professional Plan is available for established businesses and costs $99 per month. All features are available to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. A single account can contain up to five users. Remove GetResponse Mobile Version

The Max Plan is available for businesses that want to use GetResponse to manage their operations. They access all features, dedicated customer support and include up to 10 users on a single account.

Pros and Cons

Pros

  • Has a free version and a basic plan that’s cheaper than its competitors
  • Lots of templates to choose from
  • Includes a landing page builder, conversion funnel feature, and webinar feature
  • Advanced marketing automation features
  • Website builder lets you build websites fast
  • One month free trial without credit card

Cons

  • Some templates in the landing page builder look outdated
  • Website builder requires more improvement
  • The interface to create forms is somewhat limiting and clunky.
  • Max plan subscribers only get dedicated customer support

Verdict

GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.

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FAQS Remove GetResponse Mobile Version

Can I use GetResponse for free?

Yes, the Free plan gives you unlimited access to basic features of GetResponse. All paid plans come with a 30-day trial.

Is GetResponse a CRM?

GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.

Is GetResponse suitable for beginners?

As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.

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