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GetResponse is a powerful email marketing service that has intelligent automation features. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.

GetResponse has massively grown in recent years and offers an all-around online marketing solution. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.

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Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

GetResponse Key Features Pixel GetResponse

GetResponse offers everything you need in an email marketing platform. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s look at the most important features.

Email Marketing

Designing your first email in GetResponse is quick and intuitive.

The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.

Templates are divided into different categories. It is easy to search for a template by choosing the category that interests you. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.

After you have selected a template, you can open it in the email editor. The drag-and-drop email editor is easy to use and packed with features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.

You can either start with an HTML design or create your own HTML blocks if you are a programmer.

You can add products to your email using your online store’s eCommerce tab. This is provided that you have set up your store on GetResponse and linked your e-commerce platform.

Once you are done designing, determine who will receive your email and when it will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.

Autoresponders

Autoresponders are the building blocks of automation. These e-newsletters are sent to subscribers according to a schedule you have set.

You can set up autoresponders to send either time-based or action-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.

You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can tick the days of the week when you want the email to be sent out. They also have a ‘time travel’ toggle that allows the email to be sent at the recipient’s local time.

On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.

Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.

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Marketing Automation Tools

GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. The feature is only available on Plus plans or higher.

This is what makes GetResponse different from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.

You can use pre-built automation templates, or create your own. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.

The marketing automation tools are great for increasing sales and revenue. You only need to set it up and GetResponse will take care of the rest.

Landing Page Builder

Online advertising campaigns are incomplete without landing pages. A clean, well-designed landing page converts more visitors into subscribers or customers.

It’s simple to create landing pages with GetResponse using their drag-and-drop builder. The landing page builder is free for all users and offers almost 200 templates.

You can start by selecting from the available templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. You can create as many variants as you want with GetResponse.

Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. Then you can track the performance of your landing pages by setting up analytics and web event tracking.

Webinars

GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.

Setting up a webinar on GetResponse is easy. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Next, choose which contact list you want to add your registrants. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will create a webinar link to your webinar.

You can also use GetResponse’s other cool features during the webinar. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. The webinar can also include a call-to-action. The webinar is hosted on the GetResponse App.

You can also record the webinar and share the link for those who missed the webinar.

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Funnel Builder

With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.

First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.

You can choose from one of the GetResponse templates or create your own lead magnet. After you have chosen your lead magnet, build your funnel.

The page will take you to all the necessary steps to complete your funnel. GetResponse makes it easy by providing suggestions and templates for each step. You’ll be able to create signup forms, landing pages, and emails quickly.

The funnel builder is available for all plans, although you can only create one funnel for the basic plan. You can create multiple funnels by upgrading to higher plans.

Website Builder

GetResponse has a new feature: a website builder. This allows you to easily create an essential website and connect it to your own domain.

Although it is flexible, it’s not as flexible than a dedicated website builder. Still, it’s a great tool if you just want a simple website as quickly as possible. It’s easy to use the AI builder. Choose from the templates available based on your business type. Then customize it with the drag and drop builder.

Integrations

GetResponse offers tons of integrations that you can easily access on the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.

Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.

You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.

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GetResponse Pricing & Plans

GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.

To unlock more features, opt for their paid plans. All plans come with a 30-day trial. There are four plans available: Basic, Plus and Professional.

The Basic Plan starts at $12.30 a month. All the essential features are available, as well as some automation tools. Although you can create multiple lead funnels, only one sales funnel is allowed.

The Plus plan starts at $40.18/month. You get access to everything under the automation feature and can create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels or webinar funnels. Lastly, you can include up to three users in a single account. Pixel GetResponse

The Professional Plan is available for established businesses and costs $99 per month. All features are available to create unlimited custom workflows. Webinars can have up to 300 attendees, including six hours of recording storage. A single account can contain up to five users. Pixel GetResponse

Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. You have access to all features and dedicated customer support. They can also include up 10 users in one account.

Both the pros and cons

Pros

  • There’s a free version, and a basic plan that is cheaper than the others.
  • There are many templates to choose from
  • Includes a landing page builder, conversion funnel feature, and webinar feature
  • Advanced marketing automation features
  • Website builder lets you build websites fast
  • One month trial free of charge without credit card

Cons

  • Some templates in the landing page builder look outdated
  • Website builder needs more improvement
  • The interface for creating forms is a bit limiting and clunky
  • Dedicated customer support only available to Max plan subscribers

Verdict

GetResponse is super easy to use, with tons of templates, easy integration with analytics and third-party e-commerce platforms, automation features, and easy campaign set-up. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.

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FAQS Pixel GetResponse

Can I use GetResponse for free?

Yes, the Free plan gives you unlimited access to basic features of GetResponse. All paid plans come with a 30-day trial.

Is GetResponse CRM?

GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.

Is GetResponse suitable to beginners?

As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.

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