GetResponse, an email marketing platform that offers intelligent automation features, is powerful. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.
GetResponse has massively grown in recent years and offers an all-around online marketing solution. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.
Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Key Features Kicked Off Of GetResponse
GetResponse has everything you’ll need from an email marketing platform and automation tool. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s take a look at their most essential features.
Designing your first email in GetResponse is quick and intuitive.
GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.
The templates are grouped into categories. You can easily search for a template by selecting the category you want. You can choose a template that is suited to your goals, such as promoting, teaching, or selling. GetResponse templates come in a variety of modern and customizable designs.
After you have selected a template, you can open it in the email editor. Easy to use, the drag-and-drop editor for email is packed full of features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.
If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.
Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.
Once you are done designing, determine who will receive your email and when it will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.
Automators are the foundation of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.
Autoresponders can be set up to send action- or time-based messages. You can send time-based messages by setting time intervals. The platform can be set up to create a schedule and it will handle everything.
The email can be sent immediately after signup, within a few hours or at any other time and date. You can choose the days of week that you would like the email sent. They also have a ‘time travel’ toggle that allows the email to be sent at the recipient’s local time.
On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.
Once you’ve determined a schedule, design the email, then publish it. To maximize this feature even further, use it with GetResponse’s marketing automation feature, which automates your sales and engagement by setting up multiple autoresponders.
Marketing Automation Tools
GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This is a flowchart that GetResponse uses to guide users on what to do when they perform a particular action. This feature is only available to Plus plans and higher.
This feature is one of the things that make GetResponse stand out from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.
Pre-built automation templates are available, but you can easily create your own workflow. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.
Overall, the marketing automation features are excellent for automatically generating more sales and revenue. All you have to do is set up it, and GetResponse will do the rest for you.
Landing Page Builder
Online advertising campaigns are incomplete without landing pages. A clean, well-designed landing page converts more visitors into subscribers or customers.
With GetResponse, it’s easy to create landing pages using their drag and drop builder. The landing page builder is free for all users and offers almost 200 templates.
You can start by selecting from the available templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. You can create as many variants as you want with GetResponse.
Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.
Setting up a webinar on GetResponse is easy. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Then assign which contact list to add your registrants to. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will create a webinar link to your webinar.
During the webinar, you can use other cool features of GetResponse. GetResponse offers interactive features that will keep your audience engaged such as chat, polls and whiteboard. The webinar can also include a call-to-action. The event is hosted in the GetResponse app.
You can also record the webinar and share the link for those who missed the webinar.
The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. You can build a high-converting funnel to turn visitors into customers in no time at all.
First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.
Select a lead magnet from the templates GetResponse offers, or you can make your own. Once you’ve picked out your lead magnet, start building your funnel.
The page will take you to all the necessary steps to complete your funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. It will allow you to quickly create landing pages, signup forms and emails.
The funnel builder is available for all plans, although you can only create one funnel for the basic plan. You can create multiple funnels by upgrading to higher plans.
GetResponse’s latest feature is a website builder. This allows you to easily create an essential website and connect it to your own domain.
It’s not as flexible as a dedicated website builder. It’s still a useful tool for those who just need a basic website. The AI builder makes the process easy. Choose from the templates available based on your business type. You can then customize it using the drag-and-drop builder.
GetResponse has many integrations you can access from the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.
Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.
You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.
GetResponse Pricing & Plans
GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.
To unlock more features, opt for their paid plans. All plans include a 30-day free trial. There are four plans available: Basic, Plus and Professional.
The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. You can create unlimited lead funnels, but just one sales funnel.
The Plus plan starts from $40.18 per month. Access to all automation features is available. You can also create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels and webinar funnels. Lastly, you can include up to three users in a single account. Kicked Off Of GetResponse
The Professional Plan is for established businesses, starting at $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. Up to 5 users can be included in a single account. Kicked Off Of GetResponse
Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. They access all features, dedicated customer support and include up to 10 users on a single account.
Both the pros and cons
- There’s a free version, and a basic plan that is cheaper than the others.
- Lots of templates to choose from
- Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing-page builder are out of date
- Website builder requires more improvement
- The interface for creating forms is a bit limiting and clunky
- Dedicated customer support only available to Max plan subscribers
GetResponse is super easy to use, with tons of templates, easy integration with analytics and third-party e-commerce platforms, automation features, and easy campaign set-up. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.
FAQ Kicked Off Of GetResponse
Can I use GetResponse for free?
Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. All paid plans come with a 30-day trial.
Is GetResponse CRM?
GetResponse is not strictly a CRM tool, but you can profile your contacts and score them appropriately to help you identify leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.
Is GetResponse suitable for beginners?
As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.