GetResponse, an email marketing platform that offers intelligent automation features, is powerful. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.
GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.
Before you continue, you may want to watch this video by EmailToolTester on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
GetResponse Key Features GetResponse Zapier
GetResponse offers everything you need in an email marketing platform. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s take a look at their most essential features.
Designing your first email in GetResponse is quick and intuitive.
GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.
Templates are divided into different categories. You can easily search for a template by selecting the category you want. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.
Once you’ve picked a template, open it in the email builder. The drag-and-drop email editor is easy to use and packed with features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.
If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.
Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.
Once you are done designing, determine who will receive your email and when it will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.
Autoresponders are the building blocks of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.
You can set up autoresponders to send either time-based or action-based messages. For time-based messages, you send out emails based on time intervals of your choosing. You can simply set a schedule, and the platform will do everything for you.
You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can tick the days of the week when you want the email to be sent out. They also have a ‘time travel’ toggle that allows the email to be sent at the recipient’s local time.
On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.
Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This is a flowchart that GetResponse uses to guide users on what to do when they perform a particular action. The feature is only available on Plus plans or higher.
This feature is one of the things that make GetResponse stand out from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.
You can use pre-built automation templates, or create your own. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.
The marketing automation tools are great for increasing sales and revenue. You only need to set it up and GetResponse will take care of the rest.
Landing Page Builder
Online advertising campaigns are incomplete without landing pages. A clean, well-designed landing page converts more visitors into subscribers or customers.
With GetResponse, it’s easy to create landing pages using their drag and drop builder. The landing page builder is free for all users and offers almost 200 templates.
You can start by selecting from the available templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. You can create as many variants as you want with GetResponse.
Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.
Setting up a webinar on GetResponse is easy. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Next, choose which contact list you want to add your registrants. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. After registrants sign up, you can set up autoresponders to send them messages. GetResponse will then create a webinar link for your webinar.
You can also use GetResponse’s other cool features during the webinar. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. The webinar can also include a call-to-action. The webinar is hosted on the GetResponse App.
You can also record the webinar, and share it with those who were unable to attend.
With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.
First, determine the goal of your funnel: to build your email list, sell a product, or promote a webinar.
You can choose from one of the GetResponse templates or create your own lead magnet. Once you’ve picked out your lead magnet, start building your funnel.
You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. It will allow you to quickly create landing pages, signup forms and emails.
You can create only one funnel with the basic plan’s funnel builder. You can create multiple funnels by upgrading to higher plans.
GetResponse’s latest feature is a website builder. This allows you to easily create an essential website and connect it to your own domain.
Although it is flexible, it’s not as flexible than a dedicated website builder. It’s still a useful tool for those who just need a basic website. The AI builder makes the process easy. Just choose from the available templates based on your type of business. Then customize it with the drag and drop builder.
GetResponse offers tons of integrations that you can easily access on the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.
You can connect with payment gateways, social media apps, landing pages, popup builders, and conversion tools.
You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.
GetResponse Pricing & Plans
GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.
To unlock more features, opt for their paid plans. All plans include a 30-day free trial. There are four plans available: Basic, Plus and Professional.
The Basic Plan is $12.30 per month. All the essential features are available, as well as some automation tools. Although you can create multiple lead funnels, only one sales funnel is allowed.
The Plus plan starts at $40.18/month. Access to all automation features is available. You can also create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels or webinar funnels. You can also add up to three users to a single account. GetResponse Zapier
The Professional Plan is available for established businesses and costs $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. A single account can contain up to five users. GetResponse Zapier
Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. You have access to all features and dedicated customer support. They can also include up 10 users in one account.
Pros and Cons
- There’s a free version, and a basic plan that is cheaper than the others.
- Lots of templates to choose from
- Includes a landing page builder, conversion funnel feature, and webinar feature
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing page builder look outdated
- Website builder requires more improvement
- The interface to create forms is somewhat limiting and clunky.
- Max plan subscribers only get dedicated customer support
GetResponse is super easy to use, with tons of templates, easy integration with analytics and third-party e-commerce platforms, automation features, and easy campaign set-up. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.
FAQ GetResponse Zapier
Can I use GetResponse for free?
Yes, the Free plan gives you unlimited access to basic features of GetResponse. All paid plans come with a 30-day trial.
Is GetResponse CRM?
GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.
Is GetResponse suitable for beginners?
As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.