GetResponse, an email marketing platform that offers intelligent automation features, is powerful. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.
GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.
Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Key Features GetResponse Tutorial For Beginners
GetResponse offers everything you need in an email marketing platform. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s take a look at their most essential features.
Designing your first email in GetResponse is quick and intuitive.
The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.
Templates are divided into different categories. It is easy to search for a template by choosing the category that interests you. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.
Once you’ve picked a template, open it in the email builder. Easy to use, the drag-and-drop editor for email is packed full of features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.
You can either start with an HTML design or create your own HTML blocks if you are a programmer.
Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.
When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.
Automators are the foundation of automation. These e-newsletters are sent to subscribers according to a schedule you have set.
Autoresponders can be set up to send action- or time-based messages. For time-based messages, you send out emails based on time intervals of your choosing. You can simply set a schedule, and the platform will do everything for you.
You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can tick the days of the week when you want the email to be sent out. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.
On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.
Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. The feature is only available on Plus plans or higher.
This feature is one of the things that make GetResponse stand out from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.
You can use pre-built automation templates, or create your own. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.
Overall, the marketing automation features are excellent for automatically generating more sales and revenue. You only need to set it up and GetResponse will take care of the rest.
Landing Page Builder
Landing pages are the most effective parts of any online advertising campaign. A clean, well-designed landing page converts more visitors into subscribers or customers.
With GetResponse, it’s easy to create landing pages using their drag and drop builder. The landing page builder is free for all users and offers almost 200 templates.
You can start by selecting from the available templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. GetResponse allows you to create as many variants of your landing page as you like.
Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. Then you can track the performance of your landing pages by setting up analytics and web event tracking.
GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.
Setting up a webinar on GetResponse is easy. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Then assign which contact list to add your registrants to. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will create a webinar link to your webinar.
You can also use GetResponse’s other cool features during the webinar. GetResponse offers interactive features that will keep your audience engaged such as chat, polls and whiteboard. You can also add a call to action directly in the webinar. The webinar is hosted on the GetResponse App.
You can also record the webinar, and share it with those who were unable to attend.
The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. You can build a high-converting funnel to turn visitors into customers in no time at all.
First, determine the goal of your funnel: to build your email list, sell a product, or promote a webinar.
Select a lead magnet from the templates GetResponse offers, or you can make your own. After you have chosen your lead magnet, build your funnel.
You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. It will allow you to quickly create landing pages, signup forms and emails.
The funnel builder is available for all plans, although you can only create one funnel for the basic plan. You can create multiple funnels by upgrading to higher plans.
GetResponse’s latest feature is a website builder. This makes it easy to create a website and link it to your domain.
Although it is flexible, it’s not as flexible than a dedicated website builder. It’s still a useful tool for those who just need a basic website. It’s easy to use the AI builder. Choose from the templates available based on your business type. Then customize it with the drag and drop builder.
GetResponse has many integrations you can access from the integrations page. You can connect GetResponse to popular eCommerce platforms and content management systems like Shopify, WordPress, WooCommerce, and some CRM systems like Capsule and Highrise.
Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.
You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.
GetResponse Pricing & Plans
GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.
You can unlock even more features by opting for their paid plans. All plans come with a 30-day trial. The plans offered are Basic, Plus, Professional, and Max.
The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. Although you can create multiple lead funnels, only one sales funnel is allowed.
The Plus plan starts from $40.18 per month. You get access to everything under the automation feature and can create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels and webinar funnels. Lastly, you can include up to three users in a single account. GetResponse Tutorial For Beginners
The Professional Plan is for established businesses, starting at $99 per month. All features are available to create unlimited custom workflows. Webinars can have up to 300 attendees, including six hours of recording storage. Up to 5 users can be included in a single account. GetResponse Tutorial For Beginners
The Max Plan is available for businesses that want to use GetResponse to manage their operations. They access all features, dedicated customer support and include up to 10 users on a single account.
Both the pros and cons
- There’s a free version, and a basic plan that is cheaper than the others.
- Lots of templates to choose from
- Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing-page builder are out of date
- Website builder requires more improvement
- The interface to create forms is somewhat limiting and clunky.
- Dedicated customer support only available to Max plan subscribers
GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.
FAQS GetResponse Tutorial For Beginners
Can I use GetResponse free of charge?
Yes, the Free plan gives you unlimited access to basic features of GetResponse. All paid plans come with a 30-day trial.
Is GetResponse a CRM?
GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.
Is GetResponse suitable for beginners?
As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.