GetResponse is a powerful email marketing service that has intelligent automation features. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.
GetResponse has massively grown in recent years and offers an all-around online marketing solution. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.
Before you go on, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
GetResponse Key Features GetResponse Tag Manager
GetResponse has everything you’ll need from an email marketing platform and automation tool. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s take a look at their most essential features.
Designing your first email in GetResponse is quick and intuitive.
The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.
Templates are divided into different categories. It is easy to search for a template by choosing the category that interests you. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.
After you have selected a template, you can open it in the email editor. Easy to use, the drag-and-drop editor for email is packed full of features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.
If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.
You can add products to your email using your online store’s eCommerce tab. This is provided that you have set up your store on GetResponse and linked your e-commerce platform.
When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.
Automators are the foundation of automation. These e-newsletters are sent to subscribers according to a schedule you have set.
You can set up autoresponders to send either time-based or action-based messages. For time-based messages, you send out emails based on time intervals of your choosing. The platform can be set up to create a schedule and it will handle everything.
You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can choose the days of week that you would like the email sent. They also have a ‘time travel’ toggle that allows the email to be sent at the recipient’s local time.
On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.
After you have established a schedule, create the email and then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. The feature is only available on Plus plans or higher.
This is what makes GetResponse different from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.
Pre-built automation templates are available, but you can easily create your own workflow. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.
Overall, the marketing automation features are excellent for automatically generating more sales and revenue. All you have to do is set up it, and GetResponse will do the rest for you.
Landing Page Builder
Landing pages are the most effective parts of any online advertising campaign. A clean, well-designed landing page converts more visitors into subscribers or customers.
With GetResponse, it’s easy to create landing pages using their drag and drop builder. The landing page builder is free for all users and offers almost 200 templates.
You can start by selecting from the available templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. To help you decide which variant is more successful in converting visitors, you can create A/B variations of your landing pages. You can create as many variants as you want with GetResponse.
Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.
Setting up a webinar on GetResponse is easy. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Next, choose which contact list you want to add your registrants. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will then create a webinar link for your webinar.
During the webinar, you can use other cool features of GetResponse. GetResponse offers interactive features that will keep your audience engaged such as chat, polls and whiteboard. The webinar can also include a call-to-action. The webinar is hosted on the GetResponse App.
You can also record the webinar, and share it with those who were unable to attend.
With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.
First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.
You can choose from one of the GetResponse templates or create your own lead magnet. After you have chosen your lead magnet, build your funnel.
The page will take you to all the necessary steps to complete your funnel. GetResponse makes it easy by providing suggestions and templates for each step. You’ll be able to create signup forms, landing pages, and emails quickly.
You can create only one funnel with the basic plan’s funnel builder. If you want to create more funnels, you’ll have to upgrade to the higher plans.
GetResponse’s latest feature is a website builder. This allows you to easily create an essential website and connect it to your own domain.
It’s not as flexible as a dedicated website builder. Still, it’s a great tool if you just want a simple website as quickly as possible. It’s easy to use the AI builder. Choose from the templates available based on your business type. Then customize it with the drag and drop builder.
GetResponse offers tons of integrations that you can easily access on the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.
Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.
You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.
GetResponse Pricing and Plans
GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.
You can unlock even more features by opting for their paid plans. All plans come with a 30-day trial. The plans offered are Basic, Plus, Professional, and Max.
The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. Although you can create multiple lead funnels, only one sales funnel is allowed.
The Plus plan starts from $40.18 per month. Access to all automation features is available. You can also create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels and webinar funnels. You can also add up to three users to a single account. GetResponse Tag Manager
The Professional Plan is for established businesses, starting at $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. A single account can contain up to five users. GetResponse Tag Manager
Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. You have access to all features and dedicated customer support. They can also include up 10 users in one account.
Both the pros and cons
- There’s a free version, and a basic plan that is cheaper than the others.
- Lots of templates to choose from
- Includes a landing page builder, conversion funnel feature, and webinar feature
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing page builder look outdated
- Website builder needs more improvement
- The interface to create forms is somewhat limiting and clunky.
- Max plan subscribers only get dedicated customer support
GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. It’s best for small to medium-sized businesses and can be a great starting point for new businesses that want an all-in-one platform. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.
FAQS GetResponse Tag Manager
Can I use GetResponse free of charge?
Yes, the Free plan gives you unlimited access to basic features of GetResponse. There’s also a 30-day free trial available for all paid plans.
Is GetResponse a CRM?
GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.
Is GetResponse suitable to beginners?
GetResponse, an all-in-one marketing platform, is ideal for beginners who wish to use the email marketing tools as well as additional features like the webinar feature, landing page builder and automation features. It also offers a very affordable price.