GetResponse is a powerful email marketing service that has intelligent automation features. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.
GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.
Before you continue, you may want to watch this video by EmailToolTester on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Key Features GetResponse Tag Autoresponder
GetResponse has everything you’ll need from an email marketing platform and automation tool. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s take a look at their most essential features.
It is easy to design your first email with GetResponse.
GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.
The templates are grouped into categories. It is easy to search for a template by choosing the category that interests you. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.
After you have selected a template, you can open it in the email editor. The drag-and-drop email editor is easy to use and packed with features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.
If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.
Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.
When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.
Automators are the foundation of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.
You can set up autoresponders to send either time-based or action-based messages. For time-based messages, you send out emails based on time intervals of your choosing. The platform can be set up to create a schedule and it will handle everything.
The email can be sent immediately after signup, within a few hours or at any other time and date. You can tick the days of the week when you want the email to be sent out. They also have a ‘time travel’ toggle that allows the email to be sent at the recipient’s local time.
On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.
Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. This feature is only available to Plus plans and higher.
This is what makes GetResponse different from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.
Pre-built automation templates are available, but you can easily create your own workflow. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.
The marketing automation tools are great for increasing sales and revenue. You only need to set it up and GetResponse will take care of the rest.
Landing Page Builder
Online advertising campaigns are incomplete without landing pages. A well-designed landing page can convert more visitors to subscribers or customers.
It’s simple to create landing pages with GetResponse using their drag-and-drop builder. All users can use the landing page builder for free and offer almost 200 templates.
Start by choosing from one of the templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. You can create as many variants as you want with GetResponse.
Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.
It is simple to set up a webinar with GetResponse. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Next, choose which contact list you want to add your registrants. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will then create a webinar link for your webinar.
During the webinar, you can use other cool features of GetResponse. GetResponse offers interactive features that will keep your audience engaged such as chat, polls and whiteboard. You can also add a call to action directly in the webinar. The webinar is hosted on the GetResponse App.
You can also record the webinar and share the link for those who missed the webinar.
The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.
First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.
Select a lead magnet from the templates GetResponse offers, or you can make your own. Once you’ve picked out your lead magnet, start building your funnel.
The page will take you to all the necessary steps to complete your funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. You’ll be able to create signup forms, landing pages, and emails quickly.
The funnel builder is available for all plans, although you can only create one funnel for the basic plan. You can create multiple funnels by upgrading to higher plans.
GetResponse’s latest feature is a website builder. This allows you to easily create an essential website and connect it to your own domain.
It’s not as flexible as a dedicated website builder. It’s still a useful tool for those who just need a basic website. The AI builder makes the process easy. Choose from the templates available based on your business type. Then customize it with the drag and drop builder.
GetResponse offers tons of integrations that you can easily access on the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.
Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.
Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.
GetResponse Pricing and Plans
GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.
To unlock more features, opt for their paid plans. All plans include a 30-day free trial. The plans offered are Basic, Plus, Professional, and Max.
The Basic Plan starts at $12.30 a month. You get access to all essential features and some limited automation features. Although you can create multiple lead funnels, only one sales funnel is allowed.
The Plus plan starts at $40.18/month. Access to all automation features is available. You can also create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels or webinar funnels. Lastly, you can include up to three users in a single account. GetResponse Tag Autoresponder
The Professional Plan is available for established businesses and costs $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. Up to 5 users can be included in a single account. GetResponse Tag Autoresponder
Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. They access all features, dedicated customer support and include up to 10 users on a single account.
Pros and Cons
- Has a free version and a basic plan that’s cheaper than its competitors
- Lots of templates to choose from
- Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing-page builder are out of date
- Website builder needs more improvement
- The interface for creating forms is a bit limiting and clunky
- Dedicated customer support only available to Max plan subscribers
GetResponse is super easy to use, with tons of templates, easy integration with analytics and third-party e-commerce platforms, automation features, and easy campaign set-up. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.
FAQS GetResponse Tag Autoresponder
Can I use GetResponse free of charge?
Yes, the Free plan gives you unlimited access to basic features of GetResponse. All paid plans come with a 30-day trial.
Is GetResponse CRM?
GetResponse is not strictly a CRM tool, but you can profile your contacts and score them appropriately to help you identify leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.
Is GetResponse suitable for beginners?
GetResponse, an all-in-one marketing platform, is ideal for beginners who wish to use the email marketing tools as well as additional features like the webinar feature, landing page builder and automation features. It also offers a very affordable price.