GetResponse, an email marketing platform that offers intelligent automation features, is powerful. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.
GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.
Before you go on, you may want to watch this video by EmailToolTester on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Key Features GetResponse Plugin
GetResponse has everything you’ll need from an email marketing platform and automation tool. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s take a look at their most essential features.
It is easy to design your first email with GetResponse.
GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.
The templates are grouped into categories. You can easily search for a template by selecting the category you want. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.
After you have selected a template, you can open it in the email editor. The drag-and-drop email editor is easy to use and packed with features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.
You can either start with an HTML design or create your own HTML blocks if you are a programmer.
You can add products to your email using your online store’s eCommerce tab. This is provided that you have set up your store on GetResponse and linked your e-commerce platform.
When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.
Automators are the foundation of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.
You can set up autoresponders to send either time-based or action-based messages. For time-based messages, you send out emails based on time intervals of your choosing. You can simply set a schedule, and the platform will do everything for you.
You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can choose the days of week that you would like the email sent. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.
On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.
Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This is a flowchart that GetResponse uses to guide users on what to do when they perform a particular action. This feature is only available to Plus plans and higher.
This is what makes GetResponse different from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.
Pre-built automation templates are available, but you can easily create your own workflow. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.
The marketing automation tools are great for increasing sales and revenue. All you have to do is set up it, and GetResponse will do the rest for you.
Landing Page Builder
Landing pages are the most effective parts of any online advertising campaign. A clean, well-designed landing page converts more visitors into subscribers or customers.
It’s simple to create landing pages with GetResponse using their drag-and-drop builder. All users can use the landing page builder for free and offer almost 200 templates.
You can start by selecting from the available templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. To help you decide which variant is more successful in converting visitors, you can create A/B variations of your landing pages. You can create as many variants as you want with GetResponse.
Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.
Setting up a webinar on GetResponse is easy. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Then assign which contact list to add your registrants to. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. After registrants sign up, you can set up autoresponders to send them messages. GetResponse will then create a webinar link for your webinar.
You can also use GetResponse’s other cool features during the webinar. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. You can also add a call to action directly in the webinar. The event is hosted in the GetResponse app.
You can also record the webinar and share the link for those who missed the webinar.
With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. You can build a high-converting funnel to turn visitors into customers in no time at all.
First, determine the goal of your funnel: to build your email list, sell a product, or promote a webinar.
You can choose from one of the GetResponse templates or create your own lead magnet. After you have chosen your lead magnet, build your funnel.
You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it easy by providing suggestions and templates for each step. It will allow you to quickly create landing pages, signup forms and emails.
The funnel builder is available for all plans, although you can only create one funnel for the basic plan. You can create multiple funnels by upgrading to higher plans.
GetResponse has a new feature: a website builder. This makes it easy to create a website and link it to your domain.
It’s not as flexible as a dedicated website builder. It’s still a useful tool for those who just need a basic website. It’s easy to use the AI builder. Just choose from the available templates based on your type of business. Then customize it with the drag and drop builder.
GetResponse has many integrations you can access from the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.
Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.
Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.
GetResponse Pricing & Plans
You can use GetResponse with a lifetime free account which supports up to 500 contacts and offers access to basic features such as email marketing, website builder, and landing page builder.
You can unlock even more features by opting for their paid plans. All plans come with a 30-day trial. The plans offered are Basic, Plus, Professional, and Max.
The Basic Plan is $12.30 per month. All the essential features are available, as well as some automation tools. You can create unlimited lead funnels, but just one sales funnel.
The Plus plan starts from $40.18 per month. You get access to everything under the automation feature and can create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels or webinar funnels. Lastly, you can include up to three users in a single account. GetResponse Plugin
The Professional Plan is for established businesses, starting at $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can have up to 300 attendees, including six hours of recording storage. Up to 5 users can be included in a single account. GetResponse Plugin
The Max Plan is available for businesses that want to use GetResponse to manage their operations. They access all features, dedicated customer support and include up to 10 users on a single account.
Both the pros and cons
- Has a free version and a basic plan that’s cheaper than its competitors
- There are many templates to choose from
- Includes a landing page builder, conversion funnel feature, and webinar feature
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month trial free of charge without credit card
- Some templates in the landing page builder look outdated
- Website builder requires more improvement
- The interface to create forms is somewhat limiting and clunky.
- Max plan subscribers only get dedicated customer support
GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.
FAQ GetResponse Plugin
Can I use GetResponse for free?
Yes, the Free plan gives you unlimited access to basic features of GetResponse. There’s also a 30-day free trial available for all paid plans.
Is GetResponse CRM?
GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.
Is GetResponse suitable for beginners?
As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.