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GetResponse, an email marketing platform that offers intelligent automation features, is powerful. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.

GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.

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Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

GetResponse Key Features GetResponse List Title

GetResponse offers everything you need in an email marketing platform. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s look at the most important features.

Email Marketing

It is easy to design your first email with GetResponse.

The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.

Templates are divided into different categories. It is easy to search for a template by choosing the category that interests you. You can choose a template that is suited to your goals, such as promoting, teaching, or selling. GetResponse templates are available in many modern and customizable styles.

Once you’ve picked a template, open it in the email builder. The drag-and-drop email editor is easy to use and packed with features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.

You can either start with an HTML design or create your own HTML blocks if you are a programmer.

You can add products to your email using your online store’s eCommerce tab. This is provided that you have set up your store on GetResponse and linked your e-commerce platform.

When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.

Autoresponders

Automators are the foundation of automation. These e-newsletters are sent to subscribers according to a schedule you have set.

Autoresponders can be set up to send action- or time-based messages. For time-based messages, you send out emails based on time intervals of your choosing. You can simply set a schedule, and the platform will do everything for you.

The email can be sent immediately after signup, within a few hours or at any other time and date. You can tick the days of the week when you want the email to be sent out. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.

On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.

Once you’ve determined a schedule, design the email, then publish it. To maximize this feature even further, use it with GetResponse’s marketing automation feature, which automates your sales and engagement by setting up multiple autoresponders.

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Marketing Automation Tools

GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. The feature is only available on Plus plans or higher.

This feature is one of the things that make GetResponse stand out from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.

Pre-built automation templates are available, but you can easily create your own workflow. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.

The marketing automation tools are great for increasing sales and revenue. You only need to set it up and GetResponse will take care of the rest.

Landing Page Builder

Online advertising campaigns are incomplete without landing pages. A well-designed landing page can convert more visitors to subscribers or customers.

With GetResponse, it’s easy to create landing pages using their drag and drop builder. All users can use the landing page builder for free and offer almost 200 templates.

Start by choosing from one of the templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. To help you decide which variant is more successful in converting visitors, you can create A/B variations of your landing pages. You can create as many variants as you want with GetResponse.

Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. Then you can track the performance of your landing pages by setting up analytics and web event tracking.

Webinars

GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.

Setting up a webinar on GetResponse is easy. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Next, choose which contact list you want to add your registrants. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. After registrants sign up, you can set up autoresponders to send them messages. GetResponse will create a webinar link to your webinar.

You can also use GetResponse’s other cool features during the webinar. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. You can also add a call to action directly in the webinar. The event is hosted in the GetResponse app.

You can also record the webinar and share the link for those who missed the webinar.

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Funnel Builder

The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.

First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.

Select a lead magnet from the templates GetResponse offers, or you can make your own. Once you’ve picked out your lead magnet, start building your funnel.

You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it easy by providing suggestions and templates for each step. You’ll be able to create signup forms, landing pages, and emails quickly.

You can create only one funnel with the basic plan’s funnel builder. You can create multiple funnels by upgrading to higher plans.

Website Builder

GetResponse has a new feature: a website builder. This makes it easy to create a website and link it to your domain.

It’s not as flexible as a dedicated website builder. It’s still a useful tool for those who just need a basic website. The AI builder makes the process easy. Choose from the templates available based on your business type. You can then customize it using the drag-and-drop builder.

Integrations

GetResponse offers tons of integrations that you can easily access on the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.

You can connect with payment gateways, social media apps, landing pages, popup builders, and conversion tools.

Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.

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GetResponse Pricing & Plans

You can use GetResponse with a lifetime free account which supports up to 500 contacts and offers access to basic features such as email marketing, website builder, and landing page builder.

To unlock more features, opt for their paid plans. All plans come with a 30-day trial. There are four plans available: Basic, Plus and Professional.

The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. You can create unlimited lead funnels, but just one sales funnel.

The Plus plan starts from $40.18 per month. You get access to everything under the automation feature and can create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels and webinar funnels. Lastly, you can include up to three users in a single account. GetResponse List Title

The Professional Plan is for established businesses, starting at $99 per month. All features are available to create unlimited custom workflows. Webinars can have up to 300 attendees, including six hours of recording storage. Up to 5 users can be included in a single account. GetResponse List Title

Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. You have access to all features and dedicated customer support. They can also include up 10 users in one account.

Both the pros and cons

Pros

  • There’s a free version, and a basic plan that is cheaper than the others.
  • There are many templates to choose from
  • Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
  • Advanced marketing automation features
  • Website builder lets you build websites fast
  • One month free trial without credit card

Cons

  • Some templates in the landing page builder look outdated
  • Website builder requires more improvement
  • The interface for creating forms is a bit limiting and clunky
  • Dedicated customer support only available to Max plan subscribers

Verdict

GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. It’s best for small to medium-sized businesses and can be a great starting point for new businesses that want an all-in-one platform. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.

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FAQ GetResponse List Title

Can I use GetResponse for free?

Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. All paid plans come with a 30-day trial.

Is GetResponse a CRM?

GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.

Is GetResponse suitable to beginners?

As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.

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