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GetResponse, an email marketing platform that offers intelligent automation features, is powerful. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.

GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.

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Before you go on, you may want to check out this video by EmailToolTester on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of GetResponse.

GetResponse Key Features GetResponse Instagram

GetResponse offers everything you need in an email marketing platform. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s take a look at their most essential features.

Email Marketing

Designing your first email in GetResponse is quick and intuitive.

The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.

Templates are divided into different categories. It is easy to search for a template by choosing the category that interests you. You can choose a template that is suited to your goals, such as promoting, teaching, or selling. GetResponse templates come in a variety of modern and customizable designs.

After you have selected a template, you can open it in the email editor. Easy to use, the drag-and-drop editor for email is packed full of features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.

If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.

Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.

When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.

Autoresponders

Autoresponders are the building blocks of automation. These e-newsletters are sent to subscribers according to a schedule you have set.

You can set up autoresponders to send either time-based or action-based messages. For time-based messages, you send out emails based on time intervals of your choosing. You can simply set a schedule, and the platform will do everything for you.

You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can tick the days of the week when you want the email to be sent out. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.

Action-based messages, on the other hand, are triggered when users perform actions such as clicks, opens, subscriptions, changes to contact preferences, or user data.

After you have established a schedule, create the email and then publish it. To maximize this feature even further, use it with GetResponse’s marketing automation feature, which automates your sales and engagement by setting up multiple autoresponders.

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Marketing Automation Tools

GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. This feature is only available to Plus plans and higher.

This is what makes GetResponse different from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.

Pre-built automation templates are available, but you can easily create your own workflow. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.

Overall, the marketing automation features are excellent for automatically generating more sales and revenue. You only need to set it up and GetResponse will take care of the rest.

Landing Page Builder

Landing pages are the most effective parts of any online advertising campaign. A well-designed landing page can convert more visitors to subscribers or customers.

It’s simple to create landing pages with GetResponse using their drag-and-drop builder. All users can use the landing page builder for free and offer almost 200 templates.

You can start by selecting from the available templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. To help you decide which variant is more successful in converting visitors, you can create A/B variations of your landing pages. GetResponse allows you to create as many variants of your landing page as you like.

Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. Then you can track the performance of your landing pages by setting up analytics and web event tracking.

Webinars

GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.

It is simple to set up a webinar with GetResponse. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Then assign which contact list to add your registrants to. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. After registrants sign up, you can set up autoresponders to send them messages. GetResponse will create a webinar link to your webinar.

You can also use GetResponse’s other cool features during the webinar. GetResponse offers interactive features that will keep your audience engaged such as chat, polls and whiteboard. You can also add a call to action directly in the webinar. The event is hosted in the GetResponse app.

You can also record the webinar and share the link for those who missed the webinar.

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Funnel Builder

With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.

First, determine the goal of your funnel: to build your email list, sell a product, or promote a webinar.

Select a lead magnet from the templates GetResponse offers, or you can make your own. After you have chosen your lead magnet, build your funnel.

You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. It will allow you to quickly create landing pages, signup forms and emails.

The funnel builder is available for all plans, although you can only create one funnel for the basic plan. If you want to create more funnels, you’ll have to upgrade to the higher plans.

Website Builder

GetResponse has a new feature: a website builder. This allows you to easily create an essential website and connect it to your own domain.

Although it is flexible, it’s not as flexible than a dedicated website builder. It’s still a useful tool for those who just need a basic website. The AI builder makes the process easy. Just choose from the available templates based on your type of business. Then customize it with the drag and drop builder.

Integrations

GetResponse has many integrations you can access from the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.

You can connect with payment gateways, social media apps, landing pages, popup builders, and conversion tools.

Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.

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GetResponse Pricing & Plans

You can use GetResponse with a lifetime free account which supports up to 500 contacts and offers access to basic features such as email marketing, website builder, and landing page builder.

You can unlock even more features by opting for their paid plans. All plans include a 30-day free trial. The plans offered are Basic, Plus, Professional, and Max.

The Basic Plan starts at $12.30 a month. All the essential features are available, as well as some automation tools. You can create unlimited lead funnels, but just one sales funnel.

The Plus plan starts from $40.18 per month. Access to all automation features is available. You can also create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels or webinar funnels. You can also add up to three users to a single account. GetResponse Instagram

The Professional Plan is for established businesses, starting at $99 per month. All features are available to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. Up to 5 users can be included in a single account. GetResponse Instagram

The Max Plan is available for businesses that want to use GetResponse to manage their operations. You have access to all features and dedicated customer support. They can also include up 10 users in one account.

Both the pros and cons

Pros

  • Has a free version and a basic plan that’s cheaper than its competitors
  • Lots of templates to choose from
  • Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
  • Advanced marketing automation features
  • Website builder lets you build websites fast
  • One month trial free of charge without credit card

Cons

  • Some templates in the landing-page builder are out of date
  • Website builder needs more improvement
  • The interface for creating forms is a bit limiting and clunky
  • Dedicated customer support only available to Max plan subscribers

Verdict

GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.

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FAQ GetResponse Instagram

Can I use GetResponse free of charge?

Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. All paid plans come with a 30-day trial.

Is GetResponse CRM?

GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.

Is GetResponse suitable for beginners?

GetResponse, an all-in-one marketing platform, is ideal for beginners who wish to use the email marketing tools as well as additional features like the webinar feature, landing page builder and automation features. It also offers a very affordable price.

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