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GetResponse, an email marketing platform that offers intelligent automation features, is powerful. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.

GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.

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Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of GetResponse.

GetResponse Key Features GetResponse Header Axios

GetResponse has everything you’ll need from an email marketing platform and automation tool. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s look at the most important features.

Email Marketing

Designing your first email in GetResponse is quick and intuitive.

The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.

Templates are divided into different categories. It is easy to search for a template by choosing the category that interests you. You can choose a template that is suited to your goals, such as promoting, teaching, or selling. GetResponse templates are available in many modern and customizable styles.

Once you’ve picked a template, open it in the email builder. The drag-and-drop email editor is easy to use and packed with features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.

You can either start with an HTML design or create your own HTML blocks if you are a programmer.

Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.

Once you are done designing, determine who will receive your email and when it will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.

Autoresponders

Automators are the foundation of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.

You can set up autoresponders to send either time-based or action-based messages. You can send time-based messages by setting time intervals. The platform can be set up to create a schedule and it will handle everything.

The email can be sent immediately after signup, within a few hours or at any other time and date. You can choose the days of week that you would like the email sent. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.

Action-based messages, on the other hand, are triggered when users perform actions such as clicks, opens, subscriptions, changes to contact preferences, or user data.

Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.

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Marketing Automation Tools

GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. This feature is only available to Plus plans and higher.

This feature is one of the things that make GetResponse stand out from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.

Pre-built automation templates are available, but you can easily create your own workflow. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.

Overall, the marketing automation features are excellent for automatically generating more sales and revenue. You only need to set it up and GetResponse will take care of the rest.

Landing Page Builder

Online advertising campaigns are incomplete without landing pages. A well-designed landing page can convert more visitors to subscribers or customers.

With GetResponse, it’s easy to create landing pages using their drag and drop builder. The landing page builder is free for all users and offers almost 200 templates.

Start by choosing from one of the templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. You can create as many variants as you want with GetResponse.

Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. Then you can track the performance of your landing pages by setting up analytics and web event tracking.

Webinars

GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.

Setting up a webinar on GetResponse is easy. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Then assign which contact list to add your registrants to. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will create a webinar link to your webinar.

You can also use GetResponse’s other cool features during the webinar. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. You can also add a call to action directly in the webinar. The webinar is hosted on the GetResponse App.

You can also record the webinar, and share it with those who were unable to attend.

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Funnel Builder

With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. You can build a high-converting funnel to turn visitors into customers in no time at all.

First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.

You can choose from one of the GetResponse templates or create your own lead magnet. After you have chosen your lead magnet, build your funnel.

The page will take you to all the necessary steps to complete your funnel. GetResponse makes it easy by providing suggestions and templates for each step. You’ll be able to create signup forms, landing pages, and emails quickly.

The funnel builder is available for all plans, although you can only create one funnel for the basic plan. If you want to create more funnels, you’ll have to upgrade to the higher plans.

Website Builder

GetResponse has a new feature: a website builder. This allows you to easily create an essential website and connect it to your own domain.

It’s not as flexible as a dedicated website builder. It’s still a useful tool for those who just need a basic website. It’s easy to use the AI builder. Just choose from the available templates based on your type of business. You can then customize it using the drag-and-drop builder.

Integrations

GetResponse offers tons of integrations that you can easily access on the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.

Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.

You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.

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GetResponse Pricing and Plans

GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.

You can unlock even more features by opting for their paid plans. All plans come with a 30-day trial. The plans offered are Basic, Plus, Professional, and Max.

The Basic Plan is $12.30 per month. All the essential features are available, as well as some automation tools. You can create unlimited lead funnels, but just one sales funnel.

The Plus plan starts from $40.18 per month. You get access to everything under the automation feature and can create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels and webinar funnels. You can also add up to three users to a single account. GetResponse Header Axios

The Professional Plan is available for established businesses and costs $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can have up to 300 attendees, including six hours of recording storage. Up to 5 users can be included in a single account. GetResponse Header Axios

The Max Plan is available for businesses that want to use GetResponse to manage their operations. They access all features, dedicated customer support and include up to 10 users on a single account.

Pros and Cons

Pros

  • There’s a free version, and a basic plan that is cheaper than the others.
  • Lots of templates to choose from
  • Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
  • Advanced marketing automation features
  • Website builder lets you build websites fast
  • One month free trial without credit card

Cons

  • Some templates in the landing page builder look outdated
  • Website builder needs more improvement
  • The interface to create forms is somewhat limiting and clunky.
  • Max plan subscribers only get dedicated customer support

Verdict

GetResponse is super easy to use, with tons of templates, easy integration with analytics and third-party e-commerce platforms, automation features, and easy campaign set-up. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.

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FAQS GetResponse Header Axios

Can I use GetResponse free of charge?

Yes, the Free plan gives you unlimited access to basic features of GetResponse. All paid plans come with a 30-day trial.

Is GetResponse CRM?

GetResponse is not strictly a CRM tool, but you can profile your contacts and score them appropriately to help you identify leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.

Is GetResponse suitable for beginners?

GetResponse, an all-in-one marketing platform, is ideal for beginners who wish to use the email marketing tools as well as additional features like the webinar feature, landing page builder and automation features. It also offers a very affordable price.

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