GetResponse, an email marketing platform that offers intelligent automation features, is powerful. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.
GetResponse has massively grown in recent years and offers an all-around online marketing solution. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.
Before you go on, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
GetResponse Key Features GetResponse Email Marketing
GetResponse offers everything you need in an email marketing platform. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s take a look at their most essential features.
Designing your first email in GetResponse is quick and intuitive.
GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.
Templates are divided into different categories. You can easily search for a template by selecting the category you want. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates are available in many modern and customizable styles.
After you have selected a template, you can open it in the email editor. Easy to use, the drag-and-drop editor for email is packed full of features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.
You can either start with an HTML design or create your own HTML blocks if you are a programmer.
Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.
Once you are done designing, determine who will receive your email and when it will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.
Autoresponders are the building blocks of automation. These e-newsletters are sent to subscribers according to a schedule you have set.
Autoresponders can be set up to send action- or time-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.
The email can be sent immediately after signup, within a few hours or at any other time and date. You can tick the days of the week when you want the email to be sent out. They also have a ‘time travel’ toggle that allows the email to be sent at the recipient’s local time.
Action-based messages, on the other hand, are triggered when users perform actions such as clicks, opens, subscriptions, changes to contact preferences, or user data.
Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. The feature is only available on Plus plans or higher.
This feature is one of the things that make GetResponse stand out from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.
Pre-built automation templates are available, but you can easily create your own workflow. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.
Overall, the marketing automation features are excellent for automatically generating more sales and revenue. All you have to do is set up it, and GetResponse will do the rest for you.
Landing Page Builder
Online advertising campaigns are incomplete without landing pages. A clean, well-designed landing page converts more visitors into subscribers or customers.
It’s simple to create landing pages with GetResponse using their drag-and-drop builder. All users can use the landing page builder for free and offer almost 200 templates.
You can start by selecting from the available templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. You can create as many variants as you want with GetResponse.
Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.
Setting up a webinar on GetResponse is easy. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Then assign which contact list to add your registrants to. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will then create a webinar link for your webinar.
During the webinar, you can use other cool features of GetResponse. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. You can also add a call to action directly in the webinar. The webinar is hosted on the GetResponse App.
You can also record the webinar, and share it with those who were unable to attend.
The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. You can build a high-converting funnel to turn visitors into customers in no time at all.
First, determine the goal of your funnel: to build your email list, sell a product, or promote a webinar.
You can choose from one of the GetResponse templates or create your own lead magnet. After you have chosen your lead magnet, build your funnel.
You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it easy by providing suggestions and templates for each step. It will allow you to quickly create landing pages, signup forms and emails.
The funnel builder is available for all plans, although you can only create one funnel for the basic plan. If you want to create more funnels, you’ll have to upgrade to the higher plans.
GetResponse’s latest feature is a website builder. This makes it easy to create a website and link it to your domain.
Although it is flexible, it’s not as flexible than a dedicated website builder. Still, it’s a great tool if you just want a simple website as quickly as possible. It’s easy to use the AI builder. Just choose from the available templates based on your type of business. Then customize it with the drag and drop builder.
GetResponse has many integrations you can access from the integrations page. You can connect GetResponse to popular eCommerce platforms and content management systems like Shopify, WordPress, WooCommerce, and some CRM systems like Capsule and Highrise.
You can connect with payment gateways, social media apps, landing pages, popup builders, and conversion tools.
Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.
GetResponse Pricing and Plans
GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.
To unlock more features, opt for their paid plans. All plans include a 30-day free trial. There are four plans available: Basic, Plus and Professional.
The Basic Plan starts at $12.30 a month. You get access to all essential features and some limited automation features. You can create unlimited lead funnels, but just one sales funnel.
The Plus plan starts at $40.18/month. Access to all automation features is available. You can also create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels and webinar funnels. You can also add up to three users to a single account. GetResponse Email Marketing
The Professional Plan is for established businesses, starting at $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. A single account can contain up to five users. GetResponse Email Marketing
Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. They access all features, dedicated customer support and include up to 10 users on a single account.
Both the pros and cons
- Has a free version and a basic plan that’s cheaper than its competitors
- Lots of templates to choose from
- Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing-page builder are out of date
- Website builder needs more improvement
- The interface for creating forms is a bit limiting and clunky
- Max plan subscribers only get dedicated customer support
GetResponse is super easy to use, with tons of templates, easy integration with analytics and third-party e-commerce platforms, automation features, and easy campaign set-up. It’s best for small to medium-sized businesses and can be a great starting point for new businesses that want an all-in-one platform. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.
FAQS GetResponse Email Marketing
Can I use GetResponse free of charge?
Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. All paid plans come with a 30-day trial.
Is GetResponse a CRM?
GetResponse is not strictly a CRM tool, but you can profile your contacts and score them appropriately to help you identify leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.
Is GetResponse suitable to beginners?
As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.