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GetResponse is a powerful email marketing service that has intelligent automation features. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.

GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.

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Before you go on, you may want to check out this video by EmailToolTester on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

GetResponse Key Features GetResponse Delete Images

GetResponse offers everything you need in an email marketing platform. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s take a look at their most essential features.

Email Marketing

Designing your first email in GetResponse is quick and intuitive.

GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.

The templates are grouped into categories. You can easily search for a template by selecting the category you want. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.

Once you’ve picked a template, open it in the email builder. The drag-and-drop email editor is easy to use and packed with features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.

If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.

Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.

Once you are done designing, determine who will receive your email and when it will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.

Autoresponders

Automators are the foundation of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.

You can set up autoresponders to send either time-based or action-based messages. You can send time-based messages by setting time intervals. The platform can be set up to create a schedule and it will handle everything.

The email can be sent immediately after signup, within a few hours or at any other time and date. You can tick the days of the week when you want the email to be sent out. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.

Action-based messages, on the other hand, are triggered when users perform actions such as clicks, opens, subscriptions, changes to contact preferences, or user data.

Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.

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Marketing Automation Tools

GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This is a flowchart that GetResponse uses to guide users on what to do when they perform a particular action. This feature is only available to Plus plans and higher.

This is what makes GetResponse different from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.

Pre-built automation templates are available, but you can easily create your own workflow. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.

Overall, the marketing automation features are excellent for automatically generating more sales and revenue. You only need to set it up and GetResponse will take care of the rest.

Landing Page Builder

Landing pages are the most effective parts of any online advertising campaign. A clean, well-designed landing page converts more visitors into subscribers or customers.

It’s simple to create landing pages with GetResponse using their drag-and-drop builder. The landing page builder is free for all users and offers almost 200 templates.

You can start by selecting from the available templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. GetResponse allows you to create as many variants of your landing page as you like.

Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. Then you can track the performance of your landing pages by setting up analytics and web event tracking.

Webinars

GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.

It is simple to set up a webinar with GetResponse. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Then assign which contact list to add your registrants to. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will then create a webinar link for your webinar.

You can also use GetResponse’s other cool features during the webinar. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. The webinar can also include a call-to-action. The webinar is hosted on the GetResponse App.

You can also record the webinar, and share it with those who were unable to attend.

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Funnel Builder

With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.

First, determine the goal of your funnel: to build your email list, sell a product, or promote a webinar.

Select a lead magnet from the templates GetResponse offers, or you can make your own. Once you’ve picked out your lead magnet, start building your funnel.

The page will take you to all the necessary steps to complete your funnel. GetResponse makes it easy by providing suggestions and templates for each step. It will allow you to quickly create landing pages, signup forms and emails.

The funnel builder is available for all plans, although you can only create one funnel for the basic plan. If you want to create more funnels, you’ll have to upgrade to the higher plans.

Website Builder

GetResponse has a new feature: a website builder. This allows you to easily create an essential website and connect it to your own domain.

Although it is flexible, it’s not as flexible than a dedicated website builder. It’s still a useful tool for those who just need a basic website. It’s easy to use the AI builder. Just choose from the available templates based on your type of business. You can then customize it using the drag-and-drop builder.

Integrations

GetResponse offers tons of integrations that you can easily access on the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.

You can connect with payment gateways, social media apps, landing pages, popup builders, and conversion tools.

You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.

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GetResponse Pricing & Plans

GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.

To unlock more features, opt for their paid plans. All plans include a 30-day free trial. The plans offered are Basic, Plus, Professional, and Max.

The Basic Plan starts at $12.30 a month. You get access to all essential features and some limited automation features. You can create unlimited lead funnels, but just one sales funnel.

The Plus plan starts from $40.18 per month. Access to all automation features is available. You can also create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels and webinar funnels. You can also add up to three users to a single account. GetResponse Delete Images

The Professional Plan is for established businesses, starting at $99 per month. All features are available to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. Up to 5 users can be included in a single account. GetResponse Delete Images

Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. You have access to all features and dedicated customer support. They can also include up 10 users in one account.

Pros and Cons

Pros

  • There’s a free version, and a basic plan that is cheaper than the others.
  • There are many templates to choose from
  • Includes a landing page builder, conversion funnel feature, and webinar feature
  • Advanced marketing automation features
  • Website builder lets you build websites fast
  • One month trial free of charge without credit card

Cons

  • Some templates in the landing-page builder are out of date
  • Website builder needs more improvement
  • The interface for creating forms is a bit limiting and clunky
  • Max plan subscribers only get dedicated customer support

Verdict

GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. It’s best for small to medium-sized businesses and can be a great starting point for new businesses that want an all-in-one platform. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.

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FAQS GetResponse Delete Images

Can I use GetResponse free of charge?

Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. There’s also a 30-day free trial available for all paid plans.

Is GetResponse a CRM?

GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.

Is GetResponse suitable to beginners?

GetResponse, an all-in-one marketing platform, is ideal for beginners who wish to use the email marketing tools as well as additional features like the webinar feature, landing page builder and automation features. It also offers a very affordable price.

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