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GetResponse, an email marketing platform that offers intelligent automation features, is powerful. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.

GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.

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Before you go on, you may want to watch this video by EmailToolTester on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

GetResponse Key Features GetResponse Booth

GetResponse has everything you’ll need from an email marketing platform and automation tool. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s look at the most important features.

Email Marketing

It is easy to design your first email with GetResponse.

The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.

The templates are grouped into categories. You can easily search for a template by selecting the category you want. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.

Once you’ve picked a template, open it in the email builder. The drag-and-drop email editor is easy to use and packed with features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.

If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.

Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.

Once you are done designing, determine who will receive your email and when it will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.

Autoresponders

Autoresponders are the building blocks of automation. These e-newsletters are sent to subscribers according to a schedule you have set.

Autoresponders can be set up to send action- or time-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.

You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can choose the days of week that you would like the email sent. They also have a ‘time travel’ toggle that allows the email to be sent at the recipient’s local time.

Action-based messages, on the other hand, are triggered when users perform actions such as clicks, opens, subscriptions, changes to contact preferences, or user data.

Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.

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Marketing Automation Tools

GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This is a flowchart that GetResponse uses to guide users on what to do when they perform a particular action. This feature is only available to Plus plans and higher.

This feature is one of the things that make GetResponse stand out from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.

Pre-built automation templates are available, but you can easily create your own workflow. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.

Overall, the marketing automation features are excellent for automatically generating more sales and revenue. You only need to set it up and GetResponse will take care of the rest.

Landing Page Builder

Landing pages are the most effective parts of any online advertising campaign. A clean, well-designed landing page converts more visitors into subscribers or customers.

It’s simple to create landing pages with GetResponse using their drag-and-drop builder. The landing page builder is free for all users and offers almost 200 templates.

Start by choosing from one of the templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. To help you decide which variant is more successful in converting visitors, you can create A/B variations of your landing pages. GetResponse allows you to create as many variants of your landing page as you like.

Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.

Webinars

GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.

Setting up a webinar on GetResponse is easy. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Then assign which contact list to add your registrants to. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. After registrants sign up, you can set up autoresponders to send them messages. GetResponse will then create a webinar link for your webinar.

During the webinar, you can use other cool features of GetResponse. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. You can also add a call to action directly in the webinar. The webinar is hosted on the GetResponse App.

You can also record the webinar, and share it with those who were unable to attend.

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Funnel Builder

The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.

First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.

Select a lead magnet from the templates GetResponse offers, or you can make your own. Once you’ve picked out your lead magnet, start building your funnel.

The page will take you to all the necessary steps to complete your funnel. GetResponse makes it easy by providing suggestions and templates for each step. It will allow you to quickly create landing pages, signup forms and emails.

The funnel builder is available for all plans, although you can only create one funnel for the basic plan. If you want to create more funnels, you’ll have to upgrade to the higher plans.

Website Builder

GetResponse has a new feature: a website builder. This makes it easy to create a website and link it to your domain.

Although it is flexible, it’s not as flexible than a dedicated website builder. Still, it’s a great tool if you just want a simple website as quickly as possible. The AI builder makes the process easy. Choose from the templates available based on your business type. Then customize it with the drag and drop builder.

Integrations

GetResponse has many integrations you can access from the integrations page. You can connect GetResponse to popular eCommerce platforms and content management systems like Shopify, WordPress, WooCommerce, and some CRM systems like Capsule and Highrise.

Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.

You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.

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GetResponse Pricing & Plans

You can use GetResponse with a lifetime free account which supports up to 500 contacts and offers access to basic features such as email marketing, website builder, and landing page builder.

You can unlock even more features by opting for their paid plans. All plans come with a 30-day trial. The plans offered are Basic, Plus, Professional, and Max.

The Basic Plan starts at $12.30 a month. All the essential features are available, as well as some automation tools. Although you can create multiple lead funnels, only one sales funnel is allowed.

The Plus plan starts from $40.18 per month. You get access to everything under the automation feature and can create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels or webinar funnels. Lastly, you can include up to three users in a single account. GetResponse Booth

The Professional Plan is for established businesses, starting at $99 per month. All features are available to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. A single account can contain up to five users. GetResponse Booth

The Max Plan is available for businesses that want to use GetResponse to manage their operations. You have access to all features and dedicated customer support. They can also include up 10 users in one account.

Pros and Cons

Pros

  • Has a free version and a basic plan that’s cheaper than its competitors
  • There are many templates to choose from
  • Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
  • Advanced marketing automation features
  • Website builder lets you build websites fast
  • One month trial free of charge without credit card

Cons

  • Some templates in the landing page builder look outdated
  • Website builder needs more improvement
  • The interface to create forms is somewhat limiting and clunky.
  • Max plan subscribers only get dedicated customer support

Verdict

GetResponse is super easy to use, with tons of templates, easy integration with analytics and third-party e-commerce platforms, automation features, and easy campaign set-up. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.

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FAQS GetResponse Booth

Can I use GetResponse for free?

Yes, the Free plan gives you unlimited access to basic features of GetResponse. There’s also a 30-day free trial available for all paid plans.

Is GetResponse CRM?

GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.

Is GetResponse suitable for beginners?

GetResponse, an all-in-one marketing platform, is ideal for beginners who wish to use the email marketing tools as well as additional features like the webinar feature, landing page builder and automation features. It also offers a very affordable price.

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