GetResponse Best Practices

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GetResponse is a powerful email marketing service that has intelligent automation features. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.

GetResponse has massively grown in recent years and offers an all-around online marketing solution. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.

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Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.

GetResponse Key Features GetResponse Best Practices

GetResponse has everything you’ll need from an email marketing platform and automation tool. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s take a look at their most essential features.

Email Marketing

Designing your first email in GetResponse is quick and intuitive.

The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.

The templates are grouped into categories. You can easily search for a template by selecting the category you want. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.

After you have selected a template, you can open it in the email editor. Easy to use, the drag-and-drop editor for email is packed full of features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.

You can either start with an HTML design or create your own HTML blocks if you are a programmer.

You can add products to your email using your online store’s eCommerce tab. This is provided that you have set up your store on GetResponse and linked your e-commerce platform.

Once you are done designing, determine who will receive your email and when it will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.

Autoresponders

Automators are the foundation of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.

Autoresponders can be set up to send action- or time-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.

You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can tick the days of the week when you want the email to be sent out. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.

On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.

Once you’ve determined a schedule, design the email, then publish it. To maximize this feature even further, use it with GetResponse’s marketing automation feature, which automates your sales and engagement by setting up multiple autoresponders.

GetResponse Best Practices

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Marketing Automation Tools

GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. The feature is only available on Plus plans or higher.

This feature is one of the things that make GetResponse stand out from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.

Pre-built automation templates are available, but you can easily create your own workflow. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.

The marketing automation tools are great for increasing sales and revenue. You only need to set it up and GetResponse will take care of the rest.

Landing Page Builder

Landing pages are the most effective parts of any online advertising campaign. A clean, well-designed landing page converts more visitors into subscribers or customers.

It’s simple to create landing pages with GetResponse using their drag-and-drop builder. All users can use the landing page builder for free and offer almost 200 templates.

You can start by selecting from the available templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. You can create as many variants as you want with GetResponse.

Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.

Webinars

GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.

It is simple to set up a webinar with GetResponse. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Next, choose which contact list you want to add your registrants. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will create a webinar link to your webinar.

You can also use GetResponse’s other cool features during the webinar. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. The webinar can also include a call-to-action. The webinar is hosted on the GetResponse App.

You can also record the webinar and share the link for those who missed the webinar.

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Funnel Builder

The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. You can build a high-converting funnel to turn visitors into customers in no time at all.

First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.

Select a lead magnet from the templates GetResponse offers, or you can make your own. After you have chosen your lead magnet, build your funnel.

You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. It will allow you to quickly create landing pages, signup forms and emails.

You can create only one funnel with the basic plan’s funnel builder. If you want to create more funnels, you’ll have to upgrade to the higher plans.

Website Builder

GetResponse’s latest feature is a website builder. This makes it easy to create a website and link it to your domain.

It’s not as flexible as a dedicated website builder. It’s still a useful tool for those who just need a basic website. The AI builder makes the process easy. Just choose from the available templates based on your type of business. Then customize it with the drag and drop builder.

Integrations

GetResponse offers tons of integrations that you can easily access on the integrations page. You can connect GetResponse to popular eCommerce platforms and content management systems like Shopify, WordPress, WooCommerce, and some CRM systems like Capsule and Highrise.

Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.

You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.

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GetResponse Pricing & Plans

You can use GetResponse with a lifetime free account which supports up to 500 contacts and offers access to basic features such as email marketing, website builder, and landing page builder.

To unlock more features, opt for their paid plans. All plans come with a 30-day trial. There are four plans available: Basic, Plus and Professional.

The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. You can create unlimited lead funnels, but just one sales funnel.

The Plus plan starts from $40.18 per month. You get access to everything under the automation feature and can create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels or webinar funnels. Lastly, you can include up to three users in a single account. GetResponse Best Practices

The Professional Plan is available for established businesses and costs $99 per month. All features are available to create unlimited custom workflows. Webinars can have up to 300 attendees, including six hours of recording storage. Up to 5 users can be included in a single account. GetResponse Best Practices

Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. They access all features, dedicated customer support and include up to 10 users on a single account.

Pros and Cons

Pros

  • There’s a free version, and a basic plan that is cheaper than the others.
  • There are many templates to choose from
  • Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
  • Advanced marketing automation features
  • Website builder lets you build websites fast
  • One month trial free of charge without credit card

Cons

  • Some templates in the landing-page builder are out of date
  • Website builder requires more improvement
  • The interface for creating forms is a bit limiting and clunky
  • Max plan subscribers only get dedicated customer support

Verdict

GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. It’s best for small to medium-sized businesses and can be a great starting point for new businesses that want an all-in-one platform. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.

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FAQS GetResponse Best Practices

Can I use GetResponse for free?

Yes, the Free plan gives you unlimited access to basic features of GetResponse. There’s also a 30-day free trial available for all paid plans.

Is GetResponse a CRM?

GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.

Is GetResponse suitable for beginners?

As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.

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