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GetResponse, an email marketing platform that offers intelligent automation features, is powerful. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.

GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.

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Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

GetResponse Key Features GetResponse Archives

GetResponse offers everything you need in an email marketing platform. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s take a look at their most essential features.

Email Marketing

It is easy to design your first email with GetResponse.

The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.

Templates are divided into different categories. You can easily search for a template by selecting the category you want. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.

Once you’ve picked a template, open it in the email builder. The drag-and-drop email editor is easy to use and packed with features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.

You can either start with an HTML design or create your own HTML blocks if you are a programmer.

You can add products to your email using your online store’s eCommerce tab. This is provided that you have set up your store on GetResponse and linked your e-commerce platform.

When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.

Autoresponders

Automators are the foundation of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.

You can set up autoresponders to send either time-based or action-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.

The email can be sent immediately after signup, within a few hours or at any other time and date. You can choose the days of week that you would like the email sent. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.

On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.

Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.

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Marketing Automation Tools

GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This is a flowchart that GetResponse uses to guide users on what to do when they perform a particular action. The feature is only available on Plus plans or higher.

This is what makes GetResponse different from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.

Pre-built automation templates are available, but you can easily create your own workflow. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.

The marketing automation tools are great for increasing sales and revenue. You only need to set it up and GetResponse will take care of the rest.

Landing Page Builder

Landing pages are the most effective parts of any online advertising campaign. A clean, well-designed landing page converts more visitors into subscribers or customers.

With GetResponse, it’s easy to create landing pages using their drag and drop builder. All users can use the landing page builder for free and offer almost 200 templates.

Start by choosing from one of the templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. GetResponse allows you to create as many variants of your landing page as you like.

Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.

Webinars

GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.

It is simple to set up a webinar with GetResponse. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Next, choose which contact list you want to add your registrants. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will then create a webinar link for your webinar.

During the webinar, you can use other cool features of GetResponse. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. The webinar can also include a call-to-action. The webinar is hosted on the GetResponse App.

You can also record the webinar and share the link for those who missed the webinar.

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Funnel Builder

The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.

First, determine the goal of your funnel: to build your email list, sell a product, or promote a webinar.

You can choose from one of the GetResponse templates or create your own lead magnet. Once you’ve picked out your lead magnet, start building your funnel.

You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it easy by providing suggestions and templates for each step. It will allow you to quickly create landing pages, signup forms and emails.

The funnel builder is available for all plans, although you can only create one funnel for the basic plan. If you want to create more funnels, you’ll have to upgrade to the higher plans.

Website Builder

GetResponse has a new feature: a website builder. This makes it easy to create a website and link it to your domain.

It’s not as flexible as a dedicated website builder. It’s still a useful tool for those who just need a basic website. The AI builder makes the process easy. Choose from the templates available based on your business type. Then customize it with the drag and drop builder.

Integrations

GetResponse has many integrations you can access from the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.

You can connect with payment gateways, social media apps, landing pages, popup builders, and conversion tools.

Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.

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GetResponse Pricing & Plans

GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.

To unlock more features, opt for their paid plans. All plans include a 30-day free trial. There are four plans available: Basic, Plus and Professional.

The Basic Plan starts at $12.30 a month. All the essential features are available, as well as some automation tools. You can create unlimited lead funnels, but just one sales funnel.

The Plus plan starts at $40.18/month. You get access to everything under the automation feature and can create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels and webinar funnels. You can also add up to three users to a single account. GetResponse Archives

The Professional Plan is for established businesses, starting at $99 per month. All features are available to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. Up to 5 users can be included in a single account. GetResponse Archives

The Max Plan is available for businesses that want to use GetResponse to manage their operations. You have access to all features and dedicated customer support. They can also include up 10 users in one account.

Pros and Cons

Pros

  • There’s a free version, and a basic plan that is cheaper than the others.
  • There are many templates to choose from
  • Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
  • Advanced marketing automation features
  • Website builder lets you build websites fast
  • One month trial free of charge without credit card

Cons

  • Some templates in the landing-page builder are out of date
  • Website builder needs more improvement
  • The interface for creating forms is a bit limiting and clunky
  • Dedicated customer support only available to Max plan subscribers

Verdict

GetResponse is super easy to use, with tons of templates, easy integration with analytics and third-party e-commerce platforms, automation features, and easy campaign set-up. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.

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FAQ GetResponse Archives

Can I use GetResponse for free?

Yes, the Free plan gives you unlimited access to basic features of GetResponse. All paid plans come with a 30-day trial.

Is GetResponse CRM?

GetResponse is not strictly a CRM tool, but you can profile your contacts and score them appropriately to help you identify leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.

Is GetResponse suitable to beginners?

As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.

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