GetResponse, an email marketing platform that offers intelligent automation features, is powerful. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.
GetResponse has massively grown in recent years and offers an all-around online marketing solution. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.
Before you go on, you may want to watch this video by EmailToolTester on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
GetResponse Key Features GetResponse And Gmail
GetResponse has everything you’ll need from an email marketing platform and automation tool. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s look at the most important features.
It is easy to design your first email with GetResponse.
GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.
Templates are divided into different categories. It is easy to search for a template by choosing the category that interests you. You can choose a template that is suited to your goals, such as promoting, teaching, or selling. GetResponse templates are available in many modern and customizable styles.
Once you’ve picked a template, open it in the email builder. Easy to use, the drag-and-drop editor for email is packed full of features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.
You can either start with an HTML design or create your own HTML blocks if you are a programmer.
Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.
When you’re done with the design, figure out who will receive the email and schedule when the email will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.
Autoresponders are the building blocks of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.
You can set up autoresponders to send either time-based or action-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.
The email can be sent immediately after signup, within a few hours or at any other time and date. You can choose the days of week that you would like the email sent. They also have a ‘time travel’ toggle that allows the email to be sent at the recipient’s local time.
Action-based messages, on the other hand, are triggered when users perform actions such as clicks, opens, subscriptions, changes to contact preferences, or user data.
After you have established a schedule, create the email and then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. This feature is only available to Plus plans and higher.
This feature is one of the things that make GetResponse stand out from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.
Pre-built automation templates are available, but you can easily create your own workflow. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.
Overall, the marketing automation features are excellent for automatically generating more sales and revenue. You only need to set it up and GetResponse will take care of the rest.
Landing Page Builder
Landing pages are the most effective parts of any online advertising campaign. A clean, well-designed landing page converts more visitors into subscribers or customers.
It’s simple to create landing pages with GetResponse using their drag-and-drop builder. The landing page builder is free for all users and offers almost 200 templates.
You can start by selecting from the available templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. You can create as many variants as you want with GetResponse.
Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.
It is simple to set up a webinar with GetResponse. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Then assign which contact list to add your registrants to. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. After registrants sign up, you can set up autoresponders to send them messages. GetResponse will then create a webinar link for your webinar.
During the webinar, you can use other cool features of GetResponse. GetResponse offers interactive features that will keep your audience engaged such as chat, polls and whiteboard. You can also add a call to action directly in the webinar. The webinar is hosted on the GetResponse App.
You can also record the webinar, and share it with those who were unable to attend.
The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.
First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.
You can choose from one of the GetResponse templates or create your own lead magnet. After you have chosen your lead magnet, build your funnel.
The page will take you to all the necessary steps to complete your funnel. GetResponse makes it easy by providing suggestions and templates for each step. You’ll be able to create signup forms, landing pages, and emails quickly.
The funnel builder is available for all plans, although you can only create one funnel for the basic plan. If you want to create more funnels, you’ll have to upgrade to the higher plans.
GetResponse’s latest feature is a website builder. This allows you to easily create an essential website and connect it to your own domain.
Although it is flexible, it’s not as flexible than a dedicated website builder. Still, it’s a great tool if you just want a simple website as quickly as possible. The AI builder makes the process easy. Choose from the templates available based on your business type. You can then customize it using the drag-and-drop builder.
GetResponse offers tons of integrations that you can easily access on the integrations page. You can connect GetResponse to popular eCommerce platforms and content management systems like Shopify, WordPress, WooCommerce, and some CRM systems like Capsule and Highrise.
You can connect with payment gateways, social media apps, landing pages, popup builders, and conversion tools.
Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.
GetResponse Pricing and Plans
You can use GetResponse with a lifetime free account which supports up to 500 contacts and offers access to basic features such as email marketing, website builder, and landing page builder.
To unlock more features, opt for their paid plans. All plans come with a 30-day trial. The plans offered are Basic, Plus, Professional, and Max.
The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. Although you can create multiple lead funnels, only one sales funnel is allowed.
The Plus plan starts from $40.18 per month. Access to all automation features is available. You can also create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels or webinar funnels. You can also add up to three users to a single account. GetResponse And Gmail
The Professional Plan is for established businesses, starting at $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. A single account can contain up to five users. GetResponse And Gmail
Lastly, the Max Plan is for enterprises that want to run their operations using GetResponse. You have access to all features and dedicated customer support. They can also include up 10 users in one account.
Both the pros and cons
- Has a free version and a basic plan that’s cheaper than its competitors
- There are many templates to choose from
- Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing page builder look outdated
- Website builder requires more improvement
- The interface to create forms is somewhat limiting and clunky.
- Dedicated customer support only available to Max plan subscribers
GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.
FAQS GetResponse And Gmail
Can I use GetResponse free of charge?
Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. There’s also a 30-day free trial available for all paid plans.
Is GetResponse CRM?
GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.
Is GetResponse suitable for beginners?
As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.