GetResponse is a powerful email marketing service that has intelligent automation features. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.
GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It currently has website building, e-commerce, webinar hosting, landing pages, and automated sales funnels.
Before you go on, you may want to watch this video by EmailToolTester on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
GetResponse Key Features GetResponse And Brand24 Lead The Best Saas Companies In Poland
GetResponse offers everything you need in an email marketing platform. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s take a look at their most essential features.
It is easy to design your first email with GetResponse.
The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.
Templates are divided into different categories. It is easy to search for a template by choosing the category that interests you. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.
After you have selected a template, you can open it in the email editor. Easy to use, the drag-and-drop editor for email is packed full of features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.
You can either start with an HTML design or create your own HTML blocks if you are a programmer.
You can add products to your email using your online store’s eCommerce tab. This is provided that you have set up your store on GetResponse and linked your e-commerce platform.
Once you are done designing, determine who will receive your email and when it will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.
Autoresponders are the building blocks of automation. These e-newsletters are sent to subscribers according to a schedule you have set.
Autoresponders can be set up to send action- or time-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.
The email can be sent immediately after signup, within a few hours or at any other time and date. You can choose the days of week that you would like the email sent. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.
On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.
Once you’ve determined a schedule, design the email, then publish it. To maximize this feature even further, use it with GetResponse’s marketing automation feature, which automates your sales and engagement by setting up multiple autoresponders.
Marketing Automation Tools
GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. The feature is only available on Plus plans or higher.
This feature is one of the things that make GetResponse stand out from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.
You can use pre-built automation templates, or create your own. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.
The marketing automation tools are great for increasing sales and revenue. You only need to set it up and GetResponse will take care of the rest.
Landing Page Builder
Landing pages are the most effective parts of any online advertising campaign. A well-designed landing page can convert more visitors to subscribers or customers.
It’s simple to create landing pages with GetResponse using their drag-and-drop builder. The landing page builder is free for all users and offers almost 200 templates.
You can start by selecting from the available templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. You can create A/B variants of your landing page to help you determine which variant generates higher conversion. GetResponse allows you to create as many variants of your landing page as you like.
Once you’re good with your landing page, publish the page under your domain, or you can choose from the present domains owned by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse is the only email marketing platform with built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.
It is simple to set up a webinar with GetResponse. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Then assign which contact list to add your registrants to. After you have saved your settings, you can create landing pages and forms for your audience to pre-register for the webinar. After registrants sign up, you can set up autoresponders to send them messages. GetResponse will create a webinar link to your webinar.
You can also use GetResponse’s other cool features during the webinar. GetResponse offers interactive features that will keep your audience engaged such as chat, polls and whiteboard. The webinar can also include a call-to-action. The event is hosted in the GetResponse app.
You can also record the webinar, and share it with those who were unable to attend.
The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.
First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.
Select a lead magnet from the templates GetResponse offers, or you can make your own. Once you’ve picked out your lead magnet, start building your funnel.
The page will take you to all the necessary steps to complete your funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. It will allow you to quickly create landing pages, signup forms and emails.
You can create only one funnel with the basic plan’s funnel builder. You can create multiple funnels by upgrading to higher plans.
GetResponse has a new feature: a website builder. This makes it easy to create a website and link it to your domain.
Although it is flexible, it’s not as flexible than a dedicated website builder. It’s still a useful tool for those who just need a basic website. The AI builder makes the process easy. Just choose from the available templates based on your type of business. You can then customize it using the drag-and-drop builder.
GetResponse offers tons of integrations that you can easily access on the integrations page. You can connect GetResponse to popular eCommerce platforms and content management systems like Shopify, WordPress, WooCommerce, and some CRM systems like Capsule and Highrise.
You can connect with payment gateways, social media apps, landing pages, popup builders, and conversion tools.
Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.
GetResponse Pricing and Plans
You can use GetResponse with a lifetime free account which supports up to 500 contacts and offers access to basic features such as email marketing, website builder, and landing page builder.
You can unlock even more features by opting for their paid plans. All plans come with a 30-day trial. There are four plans available: Basic, Plus and Professional.
The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. Although you can create multiple lead funnels, only one sales funnel is allowed.
The Plus plan starts at $40.18/month. You get access to everything under the automation feature and can create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels or webinar funnels. You can also add up to three users to a single account. GetResponse And Brand24 Lead The Best Saas Companies In Poland
The Professional Plan is for established businesses, starting at $99 per month. All features are available to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. Up to 5 users can be included in a single account. GetResponse And Brand24 Lead The Best Saas Companies In Poland
The Max Plan is available for businesses that want to use GetResponse to manage their operations. They access all features, dedicated customer support and include up to 10 users on a single account.
Pros and Cons
- Has a free version and a basic plan that’s cheaper than its competitors
- There are many templates to choose from
- Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing-page builder are out of date
- Website builder needs more improvement
- The interface for creating forms is a bit limiting and clunky
- Max plan subscribers only get dedicated customer support
GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.
FAQ GetResponse And Brand24 Lead The Best Saas Companies In Poland
Can I use GetResponse for free?
Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. There’s also a 30-day free trial available for all paid plans.
Is GetResponse CRM?
GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.
Is GetResponse suitable for beginners?
As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.