GetResponse, an email marketing platform that offers intelligent automation features, is powerful. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.
GetResponse has massively grown in recent years and offers an all-around online marketing solution. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.
Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of GetResponse.
GetResponse Key Features GetResponse Addons Mailgun Addon
GetResponse has everything you’ll need from an email marketing platform and automation tool. You can now access their ecommerce capabilities. This makes it an all-inclusive marketing tool. Let’s take a look at their most essential features.
It is easy to design your first email with GetResponse.
The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.
Templates are divided into different categories. It is easy to search for a template by choosing the category that interests you. You can choose a template that is suited to your goals, such as promoting, teaching, or selling. GetResponse templates come in a variety of modern and customizable designs.
Once you’ve picked a template, open it in the email builder. Easy to use, the drag-and-drop editor for email is packed full of features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.
You can either start with an HTML design or create your own HTML blocks if you are a programmer.
Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.
Once you are done designing, determine who will receive your email and when it will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.
Automators are the foundation of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.
Autoresponders can be set up to send action- or time-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.
You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can choose the days of week that you would like the email sent. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.
Action-based messages, on the other hand, are triggered when users perform actions such as clicks, opens, subscriptions, changes to contact preferences, or user data.
Once you’ve determined a schedule, design the email, then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse offers a marketing automation feature to create automation workflows using a drag a drop editor. This is a flowchart that GetResponse uses to guide users on what to do when they perform a particular action. This feature is only available to Plus plans and higher.
This feature is one of the things that make GetResponse stand out from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.
You can use pre-built automation templates, or create your own. You can create automation workflows for lead qualification, engagement and retention, post-purchase notifications, abandoned cart triggers, webinars and online courses, sales promotion, and more.
Overall, the marketing automation features are excellent for automatically generating more sales and revenue. All you have to do is set up it, and GetResponse will do the rest for you.
Landing Page Builder
Online advertising campaigns are incomplete without landing pages. A clean, well-designed landing page converts more visitors into subscribers or customers.
It’s simple to create landing pages with GetResponse using their drag-and-drop builder. The landing page builder is free for all users and offers almost 200 templates.
Start by choosing from one of the templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. To help you decide which variant is more successful in converting visitors, you can create A/B variations of your landing pages. You can create as many variants as you want with GetResponse.
Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. Then you can track the performance of your landing pages by setting up analytics and web event tracking.
GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars are great to use for generating leads and increasing revenue for your business.
It is simple to set up a webinar with GetResponse. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Next, choose which contact list you want to add your registrants. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will create a webinar link to your webinar.
During the webinar, you can use other cool features of GetResponse. GetResponse offers interactive features that will keep your audience engaged such as chat, polls and whiteboard. The webinar can also include a call-to-action. The webinar is hosted on the GetResponse App.
You can also record the webinar and share the link for those who missed the webinar.
With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.
First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.
Select a lead magnet from the templates GetResponse offers, or you can make your own. After you have chosen your lead magnet, build your funnel.
You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it easy by providing suggestions and templates for each step. It will allow you to quickly create landing pages, signup forms and emails.
You can create only one funnel with the basic plan’s funnel builder. You can create multiple funnels by upgrading to higher plans.
GetResponse has a new feature: a website builder. This makes it easy to create a website and link it to your domain.
Although it is flexible, it’s not as flexible than a dedicated website builder. Still, it’s a great tool if you just want a simple website as quickly as possible. It’s easy to use the AI builder. Choose from the templates available based on your business type. Then customize it with the drag and drop builder.
GetResponse has many integrations you can access from the integrations page. You can connect GetResponse to popular eCommerce platforms and content management systems like Shopify, WordPress, WooCommerce, and some CRM systems like Capsule and Highrise.
Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.
Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.
GetResponse Pricing & Plans
You can use GetResponse with a lifetime free account which supports up to 500 contacts and offers access to basic features such as email marketing, website builder, and landing page builder.
You can unlock even more features by opting for their paid plans. All plans include a 30-day free trial. The plans offered are Basic, Plus, Professional, and Max.
The Basic Plan starts at $12.30 a month. You get access to all essential features and some limited automation features. You can create unlimited lead funnels, but just one sales funnel.
The Plus plan starts at $40.18/month. Access to all automation features is available. You can also create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels and webinar funnels. You can also add up to three users to a single account. GetResponse Addons Mailgun Addon
The Professional Plan is available for established businesses and costs $99 per month. All features are available to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. Up to 5 users can be included in a single account. GetResponse Addons Mailgun Addon
The Max Plan is available for businesses that want to use GetResponse to manage their operations. You have access to all features and dedicated customer support. They can also include up 10 users in one account.
Pros and Cons
- Has a free version and a basic plan that’s cheaper than its competitors
- There are many templates to choose from
- Includes a landing page builder and conversion funnel feature. Also, a webinar feature.
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month trial free of charge without credit card
- Some templates in the landing-page builder are out of date
- Website builder needs more improvement
- The interface for creating forms is a bit limiting and clunky
- Max plan subscribers only get dedicated customer support
GetResponse is super easy to use, with tons of templates, easy integration with analytics and third-party e-commerce platforms, automation features, and easy campaign set-up. It’s best for small to medium-sized businesses and can be a great starting point for new businesses that want an all-in-one platform. GetResponse offers a great value for money and is an effective e-commerce platform and online marketing tool.
FAQS GetResponse Addons Mailgun Addon
Can I use GetResponse free of charge?
Yes, the Free plan gives you unlimited access to basic features of GetResponse. All paid plans come with a 30-day trial.
Is GetResponse CRM?
GetResponse is not strictly a CRM tool, but you can profile your contacts and score them appropriately to help you identify leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.
Is GetResponse suitable for beginners?
GetResponse, an all-in-one marketing platform, is ideal for beginners who wish to use the email marketing tools as well as additional features like the webinar feature, landing page builder and automation features. It also offers a very affordable price.