GetResponse is a powerful email marketing service that has intelligent automation features. As an email marketing tool, it allows you to create a mailing list, send e-newsletters, use autoresponders to automate your email marketing, and view and analyze statistics for your campaigns.
GetResponse has massively grown in recent years and offers an all-around online marketing solution. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.
Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of GetResponse.
GetResponse Key Features Close Your GetResponse Account
GetResponse offers everything you need in an email marketing platform. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s look at the most important features.
Designing your first email in GetResponse is quick and intuitive.
The great thing about GetResponse is that you don’t need to start from scratch since you can choose from tons of high-quality pre-designed templates.
The templates are grouped into categories. It is easy to search for a template by choosing the category that interests you. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates come in a variety of modern and customizable designs.
After you have selected a template, you can open it in the email editor. The drag-and-drop email editor is easy to use and packed with features. Even those with little experience or knowledge, anyone can create a beautiful email newsletter.
If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.
You can add products to your email using your online store’s eCommerce tab. This is provided that you have set up your store on GetResponse and linked your e-commerce platform.
Once you are done designing, determine who will receive your email and when it will be sent. GetResponse also lets you quickly track what readers do after clicking on your email, using a GetResponse tracking snippet or Google Analytics Integration.
Automators are the foundation of automation. These e-newsletters are sent to subscribers according to a schedule you have set.
You can set up autoresponders to send either time-based or action-based messages. You can send time-based messages by setting time intervals. You can simply set a schedule, and the platform will do everything for you.
The email can be sent immediately after signup, within a few hours or at any other time and date. You can tick the days of the week when you want the email to be sent out. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.
On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.
After you have established a schedule, create the email and then publish it. You can maximize this feature by combining it with GetResponse’s marketing automation feature. This allows you to automate your sales and engagement through multiple autoresponders.
Marketing Automation Tools
GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This is a flowchart that GetResponse uses to guide users on what to do when they perform a particular action. The feature is only available on Plus plans or higher.
This feature is one of the things that make GetResponse stand out from other autoresponder platforms. Marketing automation allows you to create user journeys that are tailored to your needs.
You can use pre-built automation templates, or create your own. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.
The marketing automation tools are great for increasing sales and revenue. You only need to set it up and GetResponse will take care of the rest.
Landing Page Builder
Landing pages are the most effective parts of any online advertising campaign. A well-designed landing page can convert more visitors to subscribers or customers.
With GetResponse, it’s easy to create landing pages using their drag and drop builder. The landing page builder is free for all users and offers almost 200 templates.
You can start by selecting from the available templates. Next, customize the page by dragging-and-dropping elements like text, images and buttons. To help you decide which variant is more successful in converting visitors, you can create A/B variations of your landing pages. GetResponse allows you to create as many variants of your landing page as you like.
Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.
It is simple to set up a webinar with GetResponse. Simply set up the details such as your title, the webinar page URL, time, date, duration, and others. Next, choose which contact list you want to add your registrants. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. You can create autoresponders for registrants to get right after they sign up. GetResponse will create a webinar link to your webinar.
During the webinar, you can use other cool features of GetResponse. GetResponse has interactive features to help you keep the audience engaged, such as chat, polls, Q&A, and whiteboard. You can also add a call to action directly in the webinar. The webinar is hosted on the GetResponse App.
You can also record the webinar, and share it with those who were unable to attend.
The Getresponse funnel creator allows you to design a complete funnel from one dashboard. You can also track important stats to keep an eye on your campaign’s progress. In no time, you can create a high-converting funnel that converts visitors to customers.
First, determine the goal of your funnel: to build your email list, sell a product, or promote a webinar.
Select a lead magnet from the templates GetResponse offers, or you can make your own. After you have chosen your lead magnet, build your funnel.
You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it easy by providing suggestions and templates for each step. You’ll be able to create signup forms, landing pages, and emails quickly.
The funnel builder is available for all plans, although you can only create one funnel for the basic plan. You can create multiple funnels by upgrading to higher plans.
GetResponse has a new feature: a website builder. This allows you to easily create an essential website and connect it to your own domain.
Although it is flexible, it’s not as flexible than a dedicated website builder. Still, it’s a great tool if you just want a simple website as quickly as possible. It’s easy to use the AI builder. Choose from the templates available based on your business type. Then customize it with the drag and drop builder.
GetResponse has many integrations you can access from the integrations page. GetResponse can be connected to many eCommerce platforms, content management systems, such as Shopify, WordPress and WooCommerce, as well as some CRM systems such Highrise and Capsule.
Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.
You can also integrate GetResponse to other apps by using the APIs of these platforms to create your own integration.
GetResponse Pricing & Plans
GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.
You can unlock even more features by opting for their paid plans. All plans include a 30-day free trial. The plans offered are Basic, Plus, Professional, and Max.
The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. You can create unlimited lead funnels, but just one sales funnel.
The Plus plan starts from $40.18 per month. You get access to everything under the automation feature and can create five custom workflows. You can host webinars with up to 100 attendees and 3 hours of recording storage. You can create five sales funnels and webinar funnels. You can also add up to three users to a single account. Close Your GetResponse Account
The Professional Plan is for established businesses, starting at $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can host up to 300 people, with six hours of recording storage. Up to 5 users can be included in a single account. Close Your GetResponse Account
The Max Plan is available for businesses that want to use GetResponse to manage their operations. You have access to all features and dedicated customer support. They can also include up 10 users in one account.
Both the pros and cons
- Has a free version and a basic plan that’s cheaper than its competitors
- Lots of templates to choose from
- Includes a landing page builder, conversion funnel feature, and webinar feature
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing-page builder are out of date
- Website builder needs more improvement
- The interface for creating forms is a bit limiting and clunky
- Dedicated customer support only available to Max plan subscribers
GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.
FAQ Close Your GetResponse Account
Can I use GetResponse for free?
Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. There’s also a 30-day free trial available for all paid plans.
Is GetResponse CRM?
GetResponse does not function as a CRM tool. However, you can profile and score your contacts to help you identify potential leads. It integrates with CRMs such as Microsoft Dynamics 365 and SalesForce.
Is GetResponse suitable for beginners?
GetResponse, an all-in-one marketing platform, is ideal for beginners who wish to use the email marketing tools as well as additional features like the webinar feature, landing page builder and automation features. It also offers a very affordable price.