GetResponse, an email marketing platform that offers intelligent automation features, is powerful. It allows you to set up a mailing list and send e-newsletters. You can also use autoresponders to automate email marketing. You can also view and analyze statistics about your campaigns.
GetResponse is a comprehensive online marketing platform that has seen a huge growth in the last few years. It offers website building, ecommerce, webinar hosting and landing pages as well as automated sales funnels.
Before you continue, you may want to check out this video by EmailToolTester on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of GetResponse.
GetResponse Key Features Cancel GetResponse Free Trial
GetResponse has everything you’ll need from an email marketing platform and automation tool. Since they have expanded their features, you can also access their e-commerce capabilities, making it a well-rounded marketing solution. Let’s look at the most important features.
Designing your first email in GetResponse is quick and intuitive.
GetResponse’s greatest asset is its ability to choose from a variety of high-quality templates.
The templates are grouped into categories. It is easy to search for a template by choosing the category that interests you. Choose a template based on your goal, for example, promoting, educating, or selling. GetResponse templates are available in many modern and customizable styles.
Once you’ve picked a template, open it in the email builder. The drag-and-drop email editor is easy to use and packed with features. Anyone without a lot of experience or knowledge can design a great-looking email newsletter.
If you know how to code, you can also start based on an HTML design or code it from scratch using the option for custom HTML blocks.
Under the eCommerce tab, you can add products into your email from your online store, provided you set up your store and link your e-commerce platform on GetResponse.
Once you are done designing, determine who will receive your email and when it will be sent. You can also track the actions of your readers after they click on your email using a GetResponse tracking code or Google Analytics Integration.
Autoresponders are the building blocks of automation. These are e-newsletters that you send out to subscribers according to a schedule that you’ve determined.
You can set up autoresponders to send either time-based or action-based messages. For time-based messages, you send out emails based on time intervals of your choosing. The platform can be set up to create a schedule and it will handle everything.
You can choose to send the email at the moment of signup, after a few hours, after a week, or any time and date that you choose. You can choose the days of week that you would like the email sent. You can also toggle the ‘time travel” option to send the email at the recipient’s local hour.
On the other hand, action-based messages are triggered by user actions or information, such as opens, clicks, subscriptions, changes in contact preferences, user data, and more.
Once you’ve determined a schedule, design the email, then publish it. To maximize this feature even further, use it with GetResponse’s marketing automation feature, which automates your sales and engagement by setting up multiple autoresponders.
Marketing Automation Tools
GetResponse provides a tool for marketing automation to create automated workflows by using a drag-and-drop editor. This looks like a flowchart, which serves as instructions for GetResponse on what to do if a user does a specific action. This feature is only available to Plus plans and higher.
This feature is one of the things that make GetResponse stand out from other autoresponder platforms. With marketing automation, you can create a user journey customized according to your needs.
Pre-built automation templates are available, but you can easily create your own workflow. Automation workflows can be created for lead qualification, retention, engagement, and post-purchase notifications. You can also create abandoned cart triggers. Webinars and online courses are available. Sales promotion is possible.
Overall, the marketing automation features are excellent for automatically generating more sales and revenue. You only need to set it up and GetResponse will take care of the rest.
Landing Page Builder
Online advertising campaigns are incomplete without landing pages. A well-designed landing page can convert more visitors to subscribers or customers.
With GetResponse, it’s easy to create landing pages using their drag and drop builder. The landing page builder is free for all users and offers almost 200 templates.
You can start by selecting from the available templates. Then customize the page by dragging and dropping elements such as text, images, videos, buttons, and more. To help you decide which variant is more successful in converting visitors, you can create A/B variations of your landing pages. GetResponse allows you to create as many variants of your landing page as you like.
Once you are satisfied with your landing pages, you can publish them under your domain or choose from existing domains by GetResponse. You can then track the performance of landing pages through analytics and web event tracking.
GetResponse offers the only email marketing platform that has built-in webinar capabilities. Webinars can be a great tool for increasing your company’s revenue and generating leads.
Setting up a webinar on GetResponse is easy. You simply need to set up details like your title, URL for the webinar page, time, date and duration. Then assign which contact list to add your registrants to. Once settings are saved, create forms and landing pages where your audience can pre-register for the webinar. After registrants sign up, you can set up autoresponders to send them messages. GetResponse will create a webinar link to your webinar.
During the webinar, you can use other cool features of GetResponse. GetResponse offers interactive features that will keep your audience engaged such as chat, polls and whiteboard. The webinar can also include a call-to-action. The event is hosted in the GetResponse app.
You can also record the webinar and share the link for those who missed the webinar.
With the Getresponse funnel builder, you can design a whole funnel in one dashboard, with the ability to track vital stats to monitor your campaign’s progress. You can build a high-converting funnel to turn visitors into customers in no time at all.
First, decide what your funnel’s goal is: to build an email list, promote a webinar, or sell a product.
Select a lead magnet from the templates GetResponse offers, or you can make your own. Once you’ve picked out your lead magnet, start building your funnel.
You’ll be directed to a page where you’ll see all the steps you need to do to complete the funnel. GetResponse makes it super easy by giving you suggestions for each step and directly offering a template for that step. It will allow you to quickly create landing pages, signup forms and emails.
The funnel builder is available for all plans, although you can only create one funnel for the basic plan. You can create multiple funnels by upgrading to higher plans.
GetResponse’s latest feature is a website builder. This makes it easy to create a website and link it to your domain.
It’s not as flexible as a dedicated website builder. It’s still a useful tool for those who just need a basic website. It’s easy to use the AI builder. Just choose from the available templates based on your type of business. You can then customize it using the drag-and-drop builder.
GetResponse offers tons of integrations that you can easily access on the integrations page. You can connect GetResponse to popular eCommerce platforms and content management systems like Shopify, WordPress, WooCommerce, and some CRM systems like Capsule and Highrise.
Connect with payment gateways and social media apps to create landing pages, popup builders, or conversion tools.
Another way you can integrate GetResponse with different apps is by using the platforms’ API to build your own integration.
GetResponse Pricing & Plans
GetResponse offers a lifetime free account that supports up to 500 contacts. It also gives you access to the basic features like email marketing, website builders, and landing pages builder.
You can unlock even more features by opting for their paid plans. All plans include a 30-day free trial. The plans offered are Basic, Plus, Professional, and Max.
The Basic Plan is $12.30 per month. You get access to all essential features and some limited automation features. Although you can create multiple lead funnels, only one sales funnel is allowed.
The Plus plan starts from $40.18 per month. Access to all automation features is available. You can also create five custom workflows. Hosting webinars can be done with up to 100 participants and three hours of recording storage. You can create five sales funnels or webinar funnels. Lastly, you can include up to three users in a single account. Cancel GetResponse Free Trial
The Professional Plan is for established businesses, starting at $99 per month. This includes access to all features to create unlimited custom workflows. Webinars can have up to 300 attendees, including six hours of recording storage. Up to 5 users can be included in a single account. Cancel GetResponse Free Trial
The Max Plan is available for businesses that want to use GetResponse to manage their operations. They access all features, dedicated customer support and include up to 10 users on a single account.
Pros and Cons
- There’s a free version, and a basic plan that is cheaper than the others.
- Lots of templates to choose from
- Includes a landing page builder, conversion funnel feature, and webinar feature
- Advanced marketing automation features
- Website builder lets you build websites fast
- One month free trial without credit card
- Some templates in the landing page builder look outdated
- Website builder needs more improvement
- The interface to create forms is somewhat limiting and clunky.
- Max plan subscribers only get dedicated customer support
GetResponse has tons of templates and is easy to use. It also integrates with analytics and third party e-commerce platforms. There are automation features and campaign setup. This is a great platform for small- to medium-sized businesses. It can also be used as a starting point for new businesses looking for an all-in-one solution. Overall, GetResponse is a powerful and capable e-commerce and online marketing service that provides excellent value for money.
FAQ Cancel GetResponse Free Trial
Can I use GetResponse for free?
Yes, with the Free plan, you get indefinite free access to the basic features of GetResponse. There’s also a 30-day free trial available for all paid plans.
Is GetResponse CRM?
GetResponse is not strictly a CRM tool, but you can profile your contacts and score them appropriately to help you identify leads. It does integrate with CRMs like Microsoft Dynamics 365, SalesForce, Hubspot, Zoho, and more.
Is GetResponse suitable for beginners?
As an all-in-one marketing tool, GetResponse is perfect for beginners who want to use the email marketing tools and additional features such as the landing page builder, webinar feature, automation features at a reasonable price.